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Commercial Flooring News

August 2010

Welcome to the new face of The Flooring Groups commercial contracts division.

This newsletter has been designed to inform our customers and potential clients of the initiative behind the company.

The company has expanded its portfolio to include a wide selection of floor covering materials. Our aim is very simple, to provide a 1st class service from design through to specification, installation and beyond.

We pride ourselves in promoting branded products from the industry top names in manufacturing. Working closely with suppliers to ensure expectations are met you can be assured of a complete professional installation.

Based at our established head office business in Islington our commercial contracts division is pro active in developing meaningful contacts within the construction industry. Our confidence in the experience, knowledge and technical support we achieve will guarantee a job second to none.

Our aim is to become a good source of knowledge to the community. You can rely on us to offer the best advice from within the industry. Our information is sourced from leading suppliers and organisations connected to the flooring trade.

Being new to social media the company has taken advice from several sources and designed a strategy to fit with our expectations in the development of our contracts division.

Our contract sales manager has a linkedin account and this started his interest in Social media. Because this is a global network, the contacts made in the early stages were just that, contacts. It soon became apparent that by joining and interacting with groups my profile was being looked at by all sorts of people. This was then linked to the company web site.

The next step came with the advice of opening a twitter account. This was done not knowing what to expect or what could be achieved until the final link was put in place, The Blog. By activating the WordPress application on the linkedin account it all becomes clear.

The blog is written as a newsletter/interactive page, Twitter is used to advertise the Blog and build your network and Linkedin shows the world the personnel. This in turn is linked to the company web site where the world can come and visit.

It’s all very simple.

We draw attention to our company,
We create interest through conversation
We encourage the desire to deal with us
We motivate our contacts into action by making an enquiry.

One of the first acronyms I ever learnt

A = attention
I = interest
D = desire
A = action

So there’s nothing new about social media marketing after all.