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Adam Carpets

The Flooring Group is delighted to announce a partnership with Adam Carpets. Below, Adam Carpets explain their products in their own words;

Welcome to Adam Carpets

Adam Carpets have been manufacturing carpets in Kidderminster for over 80 years. During that time, the brand has become synonymous for its high quality products, its innovation and its vast colourbank.

At Adam Carpets we are proud we can say that: Every single colour, of every single range that we sell, is made at the Adam Carpets factory in Kidderminster.

Our Company

“At Adam Carpets, we have been creating fine quality carpets for more than three quarters of a century and many of our specialist skills have been passed down to different generations of the same family. Thanks for taking the time to view our website.”

Chris Adam,
Managing Director

History

Adam Carpets Timeline
• 1860 Mr. Adam and Mr. Tomkinson join together to manufacture carpet
• 1926 Adam Carpets is formed on the current site in Kidderminster
• 1979 Adam cease making woven Axminster and start tufting carpet
• 1991 Fine Worcester Twist is first produced
• 1992 Adam Carpets becomes first UK manufacturer to produce 5m wide carpet
• 1997 Kasbah Twist is launched
• 1999 Overtufted, patterned, wool tufted carpet is produced for the first time
• 2002 Adam Carpets purchase Servo Loop machine to produce Natural Perceptions
• 2003 Adam Carpets start to use some of its own vehicles to deliver to customers
• 2007 Mr. Chris Adam succeeds his father Mr. David Adam as Managing Director and becomes fourth generation of family to run Adam Carpets
• 2010 Adam Carpets purchase new high speed tufting machine for even better production of Fine Worcester Twist
• 2012 Adam Carpets launch new logo

The History of Adam Carpets

1860

In the 1860s a number of carpet companies began to weave to meet the demand for carpet from fast-growing cities in the UK. Among them were Tomkinson and Adam, two families which joined together in Kidderminster and began weaving first, Chenille and then Spool Axminster.

1926

This partnership lasted until 1926, when the Adam family left the partnership and built a new factory a mile away, again making Spool Axminster patterned carpet.

1979

By the end of the 1970s, the growth in tufted production and sales had impacted on carpet weavers, so Adam Carpets moved into tufting and eventually closed the weaving side of their business.
The tufting was successful, led by colour, design, style and quality, and the company grew serving both the retail and the commercial sectors. With its own dye house on the same site, special colours for Contract projects were immediately available, and this continues today.

1991

In 1991, Adam Carpets launched Fine Worcester Twist. This product was made to the highest specification for a domestic twist and it has since become almost as famous as Adam Carpets itself. Fine Worcester Twist is regarded by many in the trade as the finest Twist pile carpet available. This year it celebrates its 21st birthday.
The nineties continued to see Adam Carpets push the boundaries of carpet manufacturing.

1992

In 1992, they opened a new 5 metre wide backing plant, whilst at the same time extending the width on their tufting machines. The result was that Adam Carpets became the first UK manufacturer to produce 5 metre wide carpet.

1997

Adam Carpets wanted to stretch themselves further in terms of carpet manufacture. Kasbah Twist was introduced and immediately became an instant success. Its unique 5/32 gauge gave it a look and feel that no one else could match. Kasbah Twist remains highly successful today, once again proving Adam Carpets knack for producing carpets with style and longevity.

1999

During 1999, Adam Carpets bought an overtuft machine which increased their reputation as innovators within the industry. They were able to make a plain ground carpet and then send it through the overtuft machine, where a pattern was tufted into the plain ground. Adam Carpets were now able to offer a wool patterned carpet at a fraction of the price of a woven one. That first range was Inspirations and it is still made today.

2002

In 2002, another new machine was purchased. This time is was a new style loop machine that ran with Servo motors. This enabled the carpet to have different pile heights across the width, over 100 in fact. This was the only machine of its type within the northern hemisphere. Natural Perceptions was the first range produced and it remains unique to this day.

2010

Adam Carpets is well known for its quality products and serves the mid to upper sector of the market. It’s strapline of Colour, Quality and Style certainly reflects the company ethos, as its main lines can offer up to 65 colours, it predominantly uses 80/20 wool/nylon blends in its ranges and it’s ranges have accumulated many awards and accolades over the years. The most recent seeing it’s Boulevard range shortlisted for Best Carpet at the 2011 House Beautiful Awards.The factory where all Adam Carpets products are made has modern, high quality manufacturing equipment. They also deliver most of the carpets on their own vehicles direct to retail and commercial customers in England, Scotland and Wales.

2012

The tradition of family ownership and management continues to this day, with the fourth generation Chris Adam, Managing Director.The continuity of traditional family values coupled with modern machinery and high quality raw materials provides customers with high quality and good value carpet – a standard which Adam Carpets are determined to maintain.

Take The Tour

The Beginning

“All of the yarns Adam Carpets use in their products are sourced from the best quality spinners.
Spinners are the companies that take the fleece and turn it into yarn.
The yarns are delivered in ‘hanks’ (a hank is where the yarn is loosely wound into a large ring shape) straight to the Adam Carpets factory in Kidderminster where they start the process of making some of the finest carpets available today.”
“Enjoy the Tour!”

Chris Adam
Managing Director

This picture shows the yarn in ‘hank’ form as delivered to us.

You can click on any of the pictures to enlarge the image.

The Process

The process of making a quality carpet starts with the farmer. Most of the wool we use comes from British farmers, the rest is from New Zealand.

The start of the process is shearing, where the sheep is sheared and the wool is then collected and scoured (washed!).

Once the wool is scoured it is sent to a spinning mill.

The yarn is then spun and it is sent to us here in Kidderminster. The yarns are delivered in ‘hanks’ (a hank is where the yarn is loosely wound into a large ring shape).

We then go through the scouring (washing) process the hanks again, before dyeing them to the colour we want.

We believe in scouring the hanks again as our testing has shown that the dye takes to the yarn a lot better, giving better clarity of colour.

The hanks are then spun to get as much water out of the yarns as possible (think of a spin dryer on its side and much bigger!). You do not want too much moisture left in the yarn, as this could affect the evenness of the colour.

The hanks are then loaded onto rollers (which continuously rotate to give an even colour) and pass through an giant steel oven at over 130 degrees.

Once dried the hanks are then taken for winding. This is where the yarns are put onto cones (think bobbins for cotton on a sewing machine, only bigger).

Now these cones could be used to make creels and be put straight into a tufting machine. However, you have to make a lot of cones and that process of tufting is as efficient as beaming.

Beaming is where the cones are used to put the yarns onto beams (giant metal cotton reels). Adam Carpets are one of only a few companies to use beaming. This enables to make smaller batches of carpets, meaning we can manufacture and stock more colours.

Adam Carpets then start to manufacture the carpet on our moderntufting machines.

Once the carpet is tufted, it requires a secondary backing. At Adam Carpets, we have the ability to ‘back’ the carpets in the same building as we tuft them. Our backing plant is amongst the most efficient and modern in the UK.

The carpets are then stored until an order is received. We then cut it and deliver it to your local family retailer.

At Adam Carpets, we believe in family values. That’s why most of our customers are family run independent carpet shops.

We believe they offer a first class professional service with that family feel.

Many of their customers are families too and so the majority of our carpets end up being laid in family homes.

That’s why we have a rigorous testing procedure for every batch of every carpet we make. After all we wouldn’t want to put a carpet onto the floor of any family, which we wouldn’t put onto our own family floor.

From the Farmers Family to our Family to your Family.

Adam Carpets, family business, family values.

Quality

Every single colour, of every single range of carpet that we sell, is made in the Adam Carpets factory in Kidderminster.

Adam Carpets test every batch of every carpet range that we make to ensure that our high standards of quality are maintained.

We only use the finest materials available to make our carpets and we will not cheapen them by using sub-standard ingredients.

Adam Carpets use Wool in all our domestic ranges with the vast majority being 80% Wool/20% Nylon. This has been proved to be the finest blend that you can use.

In all our ranges Adam Carpets are proud to use British Wool. This wool is prized for its bulk and springy handle. It is ideally suited for carpets that will wear well and retain their wonderful appearance to give you lasting pleasure and comfort.

Adam Carpets Awarded ISO 9001

We gained the ISO 9001:2000 certification in the summer of 2004. In January 2009 we have received approval to ISO 9001:2008.

What is it?

ISO 9001 is an internationally recognised standard for quality management systems within an organisation.

Adam Carpets operates a documented quality management system certified to ISO9001:2008 which is regularly audited for compliance to this standard.

The system ensures that materials, processes, finished products and services are all of satisfactory quality.

Why have we got it?

The discipline required within our manufacturing processes to achieve and maintain ISO 9001, means that we can consistently provide the highest quality products, teamed with the best possible service to our customers.

ISO 9001 also requires any company holding certification to continually strive for improvements in both goods and services – this benefits both Adam Carpets and our customers.

Why is it important?

We want our customers to have confidence in us as a company, and to be assured that our products are of a consistent and satisfactory quality.

ISO 9001 is a signpost to the customer that Adam Carpets is a company committed to maintaining and improving its products and services in order to meet the customers’ requirements.

Sustainability

Adam Carpets is committed to sustainability and that is why we:

Create our fine carpets with wool, a renewable fibre which is grown in the UK.

We continue to innovate to find ways to reduce our waste to landfill:

In the four years to the end of 2011, we had reduced our landfill waste by over 60%

In 2012 we moved to zero waste to landfill

Projects that we have undertaken include:
Segregating a waste stream and giving it to a local charity for art classes
Developing a bi-product from a waste product as a raw material for a paper mill
Turning two waste materials into what is needed to make carpet underlay
Recycling energy and water in our dyehouse so that they are re-used
We have also been active participants in several industry-leading environmental developments, including the trial of filtered fine wool fibres into animal bedding.

Use a sustainable product like Wool in all of our domestic ranges.
 

Help and Advice

Remove a stain?

We all occasionally have those little accidents we are not prepared for. Here are some tips for helping to remove some everyday spills from your Adam Carpet.

Rules for spot removal

Soak up liquids with kitchen roll, paper tissues, toilet roll , or absorbent cloth

Scoop up or scrape off solids.

Blot and do not rub

Apply small quantities of the spot cleaner at a time, applied to a cloth – NOT directly to the area – work from the outside of the spot inwards towards the centre with the cloth or a sponge, blotting with clean, white, tissue frequently.

Take care when applying solvents – do not over apply, carpets should not feel ‘wet’.

Ensure there is plenty of fresh air ventilation.

Dry the area by blotting and/or using a hair dryer on a low setting.

‘WOOLSAFE’ -Approved spot removers

For the most up to date list of approved spot removers, please click on the link below:

www.woolsafe.org/uk/approved-products/spot_and_stain_removers

Useful Chemicals for ‘Order of Treatment’ table below

A Carpet shampoo diluted to manufacturers instruction and/or WoolSafe approved mousse/foam.
B Methylated Spirit or Surgical Spirit
C Clean warm water (40 C) and/or WoolSafe approved mousse/foam
D Non biological detergent (no brightener or bleach) 1 teaspoon in 1/2 pint water
E WoolSafe approved spot remover
F One tablespoon of household ammonia in 10 tablespoons water
G White Spirit or turpentine
H One tablespoon white vinegar, 2 tablespoons carpet shampoo, 8 tablespoons water.

Order of Treatment

Type of Stain Step 1 Step 2 Step 3 Other Information

Alcohol, Liqueur, Beer A B 
Beverages (Tea, Coffee, Soft Drink) D E D If stain persists, call a professional cleaner
Blood D A D 
Butter E A 
Candlewax Melt wax through cloth with iron then E, A.
Chewing gum Use proprietary brand chewing gum remover
Chocolate D A D 
Cooking Oil E A 
Cream A E 
Eggs D B A 
Floorwax E C A 
Fruit Juice D E 
Furniture Polish E A 
Gravy / Sauces E A 
Ink (Ball Point) B A 
Ink (Fountain Pen) C D B 
Iodine 
Metal Polish Allow to dry then brush off
Milk C A 
Nail Polish Dab with Acetone, then shampoo
Paint (Emulsion) A 
Paint (Oil) G E, If stain persists, call a professional cleaner
Rust E A, Use a proprietary rust cleaner
Salad Dressing A E F 
Shoe Polish E A 
Tar E A, Repeat this sequence until stain is removed
Vomit, Urine, Excrement C A C 
Wine H C

Please note that this is current industry best practice that we are aware of. Adam Carpets makes no guarantee of results and assumes no liability or obligation in connection with this information. If in doubt please refer to a professional cleaning company.

WoolSafe accredited service providers are listed on the link below:

www.woolsafe.org/uk/find-a-carpet-cleaner

Carpet Care Guide

For up to date information on spot removal products, you can also click on the link below which will take you to the official WoolSafe website.

www.woolsafe.org/uk/approved-products/spot_and_stain_removers

WoolSafe Approved Service Providers are specially trained to clean wool carpet and these Fibre Care Specialist can be found at

www.woolsafe.org/uk/find-a-carpet-cleaner

WoolSafe also have an award winning app available for mobile devices. Please click on the link to itunes for more details.

https://itunes.apple.com/gb/app/woolsafe-carpet-stain-cleaning/id619653871?mt=8C

Please be advised that Adam Carpets accepts no responsibility for the above links and gives this information as a guide only.

Design

Adam Carpets are the only manufacturer in Kidderminster to have both an in-house design facility and on site Dye House.

That allows us to offer huge flexibility when designing and trialling Commercial projects.

Woven Quality – Tufted Price, Quality Contract Carpeting

  • Manufacturing since 1928 in Kidderminster
  • Prices Below Comparable Axminster Ranges
  • Contract Ranges in Stock
  • Pattern & Plain available
  • 4m & 5m widths
  • 80/20 wool/nylon or 100% solution dyed nylon carpets
  • On site Dye House and full-time Designer and Colourist
  • Bespoke Projects from 200 sq/m
  • Pegboards and Trials facilities available
  • Deliveries by our own transport
  • A Family Business

Products

Avant

Subtle pindot design

80% Wool, 20% Nylon

available 4 and 5 metre wide

6 designs, 6 colours, giving 36 options from stock

Custom colourways for a minimum of 200m2

Woodstock Collection

For Performance under Pressure constructed for the following locations:

airports
hotels
shops
offices
universities
clubs
hospitals
nursing homes

1/10 gauge general contract tufted carpet constructed from BCF solution dyed nylon

Bleachproof & anti-static to withstand tough, punishing conditions

Available in Jute or Unitary back from stock

Tiles and Impervious backing available for a minimum of 200m2

Special colours and weights available – details on application, please Contact Us

suitable for hotel bedrooms / medium contract

Bespoke

At Adam Carpets we also have the ability to manufacture to your specifications and designs.

With an on site dye house, an in house designer and trial machine, we can respond quickly to your demands.

We can manufacture 5m graphics designs as well, unique to the UK.

For more information contact us on 01562 829966.

Top – Avant Starburst
Middle – Woodstock Classic
Bottom – Bespoke Design For Vale Hotel, Glamorgan

Quality

Every single colour, of every single range of carpet that we sell, is made in the Adam Carpets factory in Kidderminster.

Adam Carpets test every batch of every carpet range that we make to ensure that our high standards of quality are maintained.

We only use the finest materials available to make our carpets and we will not cheapen them by using sub-standard ingredients.

Adam Carpets use Wool in all our domestic ranges with the vast majority being 80% Wool/20% Nylon. This has been proved to be the finest blend that you can use.

In all our ranges Adam Carpets are proud to use British Wool. This wool is prized for its bulk and springy handle. It is ideally suited for carpets that will wear well and retain their wonderful appearance to give you lasting pleasure and comfort.

Adam Carpets Awarded ISO 9001

QM 1006 – Certificate
We gained the ISO 9001:2000 certification in the summer of 2004. In January 2009 we have received approval to ISO 9001:2008
 
What is it?

ISO 9001 is an internationally recognised standard for quality management systems within an organisation.

Adam Carpets operates a documented quality management system certified to ISO9001:2008 which is regularly audited for compliance to this standard.

The system ensures that materials, processes, finished products and services are all of satisfactory quality.

Why have we got it?

The discipline required within our manufacturing processes to achieve and maintain ISO 9001, means that we can consistently provide the highest quality products, teamed with the best possible service to our customers.

ISO 9001 also requires any company holding certification to continually strive for improvements in both goods and services – this benefits both Adam Carpets and our customers.

Why is it important?

We want our customers to have confidence in us as a company, and to be assured that our products are of a consistent and satisfactory quality.

ISO 9001 is a signpost to the customer that Adam Carpets is a company committed to maintaining and improving its products and services in order to meet the customers’ requirements.

What make us different

Custom made options

At Adam Carpets, we have a wealth of experience in serving the contract sector. Our expertise in design, custom dyeing and manufacturing allows us to quickly meet the demanding criteria so often required by this sector of the market.

Bespoke service for as little as 200m2

A choice of various gauges and constructions.

Our own in house dyeing facilities allow us to match any colour of textile or paint to our yarn blends.

Extensive database library of graphics and overtuft designs.

Full design and sampling facility.

Choice of yarn blends.

Subject to specification tiles are available for a minimum order of 200m2

We are keen to work on 200 sq/m projects as much as 2,000 sq/m.

Previous contracts have included:

airports
hotels
shops
offices
universities
clubs
hospitals
nursing homes

For Cruise ships

The Marine Equipment Directive

What is it?
The purpose of the Marine Equipment Directive (M.E.D.) is to enhance safety at sea. It governs the use and location of all fittings aboard shipping, and specifically its fire performance. The Directive applies to ships registered under the flags of European Union (EU) member states, and there is a Mutual Recognition Agreement between the USA and the EU. The mark that is affixed to documentation to show compliance, is the Ships Wheel – see the logo above left. This signifies MED approval and assures the customer that the carpeting meets the requirements of the Directive. www.mared.org

Why have we got it?
It is mandatory that carpet fitted in key areas aboard ship meet the strict fire performance requirements of the Directive. Carpets produced for these contracts require specialised procedures to be followed during their production to ensure that they meet those requirements.

How is it audited?
Our Company, its people and the M.E.D. processes are regularly audited internally and by BTTG, to ensure that we continue to meet the high standards required.

Why is it important?
It is important for passenger and crew safety purposes that carpets in key areas on board ship meet the requirements that the Directive demands on both flame spread and smoke generation. Examples of these areas include corridors, stairways, stairwells, public areas and muster points. Extensive testing has been carried out on our carpets to confirm that they do indeed fully meet the stringent criteria set out in the M.E.D. It is our view that the Ships Wheel assures our customers of our continued commitment to the Quality, Performance and Safety of our products.

Hotels

At Adam Carpets, we have the ability to manufacture carpet suitable for all areas of Hotels. Our specialty however is hotel bedrooms. Our unique overtuft facility can provide a ‘woven’ style pattern carpet, but at a fraction of the price.

We also have the capability of graphics tufting. Adam Carpets are the only manufacturer in the UK to offer graphics in 5m wide offering even more choice.

Some of clients include major hotel chains such as Hilton, but we are also able to offer independent hotels a great service by having a minimum quantity for bespoke carpet of just 200 sq/m.
For smaller quantities, we have several stock ranges including Avant, our overtuft range and Woodstock.

For more information on how we can meet your requirements, please telephone Tony Cook, on 01562 822247 or contact us through our contact page.

Here are some examples of what we can do:

Prestigious Highlands Hotel, Scotland

A high class hotel in the Scottish Highlands wanted two distinctive carpets for two areas of their bedrooms. They had to be practical, but reflect both the high class nature of the hotel and also give a feeling of where the hotel is situated and provide an ambiance of the Highlands.

Our design team produced printouts, then pegboard samples which delighted the hotel management, and the two designs were delivered in four weeks – on time to the correct specification.
Three years on, we have our fourth repeat order and continue to meet the exact needs of the hotel.

Luxury Hotel, Germany
A prestigious hotel in southern Germany needed bedroom carpet for 100 rooms in various colours and pile weights, according to the level of luxury of the room.

Once the brief had been explained, we were able to produce exact colour samples within two weeks for approval. Once approval was received and the final details were confirmed, the order was then placed, and the exact same colour and design replicated in the order quantity.

Within a month, the carpets were being fitted in the rooms.

Why Wool

Why Wool?

How carpets look and function depends largely on the fibres they are made of. Wool is still recognised as the best fibre for use in carpet. It is used on its own in a pure 100% form or in blends with nylon and polypropylene to improve its wear properties. An 80/20 blend of wool/nylon is generally recognised as the most suitable make up of a twist pile carpet.

A blend of at least 80% wool is recommended in a carpet. and it is recognised that UK manufacturers make the best carpet in the world. At Adam Carpets we use both British Wool and New Zealand Wool in our products. British Wool can give carpet strength and durability, whilst the NZ Wool is softer and whiter, which means we can dye lighter colours such as our best selling Fine Worcester Twist Elmbridge Ecru (FW112).

The advantages of wool are:
It is naturally flame retardant
Has a low propensity to soil and so has good appearance retention
Very good wear properties
Easy to clean and maintain and is environmentally friendly and a sustainable fibre

Our loyal customers here at Adam Carpets continue to amaze us with their inventive window displays. This month we have A J Rogers of Bromley (below) and Wordsley Carpets of Wordsley (above) with their use of our Mood Boards in their windows.

We would like to thank Rogers and Wordsley for sending us these images. Good window displays can make a massive impact on your businesses and attract customers into your store.
This month we received an email from Louise (end user) regarding the mood boards:

“I just spotted it as I was looking at other carpets in Cardiff. It was a really nice way to see a quick selection of a colour scheme rather than flicking through a huge pile of samples!”

A few days later we received a message from the retailer that an order had been taken on the back of the customer using the boards.

Always great to get feedback, good or bad, from retailers and end users.

Continued Investment By Adam Carpets

Adam Carpets have announced that they will be purchasing a brand new beaming machine as part of their continued investment at their factory in Kidderminster.

This represents a continued commitment to manufacturing all of our own products at the Greenhill Works plant.

Managing Director, Chris Adam, explained “Last year saw the company invest in the two new boilers for the dye house, which extended our capacity to dye our own plain colours well into the future. This years increase in sales means that to continue to meet the needs of our customers we will be purchasing a brand new Beaming machine to increase our production rate and meet our lead time targets.”

This new machine is being built by a bespoke manufacturer in America and will be in place in time for the Autumn peak period. Adam Carpets are one of a very select number of companies around the world that use Beams. The major advantage of them is stock control and the ability to react quickly to demand.

Establishing our Green Credentials and Commitment

Here at Adam Carpets we are working towards a cleaner environment. We are also members of the Enco Environmental Network.

Enco and its member are committed to the goals of reducing waste, improving energy efficiency, effective use of raw materials, minimising environmental impact and compliance with environmental legislation.

Over the last twelve months, we have installed new energy efficient boilers in our dye house which has reduced our fuel usage. We have also put in place new methods to take heat out of the dye house vats for use elsewhere in the factory. We have also ensured that as much of our waste as possible is recycled. All of our waste yarn, cardboard tubes, plastic cones are all sold on to recycling companies to be used in other projects.

Going forward we are looking at other opportunities to reduce our carbon footprint and continue to invest in greener production methods.

Adam Carpets Voted ‘Best UK Flooring Manufacturer 2015?

Adam Carpets have been voted ‘Best UK Flooring Manufacturer 2015? by the readers of Interiors Monthly magazine.

Sales & Marketing Director, Eamonn Prescott had this to say “We would like to thank all of the retailers who took the time to vote for us, it is greatly appreciated. This award reflects all the hard work put in by all aspects of our business.

The message we have taken from retailers who voted for us is that from design through to dyeing, production, sales, despatch and transport, the whole company is working together sucessfully to deliver the highest standard of product and service to our retail customers. In return, our message to retailers is that we will continue to strive to do even better.”

This is the second year in a row that Adam Carpets have been recognised at the Interior Monthly awards after they won the ‘Outstanding Performance’ category last year.

“These awards mean a lot to us and show we are doing the right things” Eamonn continued, “we have also been voted in the top three carpet suppliers at the last two Flooring One awards. It is great that our retail customers give us this type of reward

A Unique Adam Carpets Window

Barnes Flooring, Bishops Stortford

A big thank you to Barnes Flooring of Bishops Stortford for this ingenious window display utilising several rages from Adam Carpets.

We can spot two of the new Fine Worcester Twist colours, Belbroughton Blue and Stildon Sky.

Castlemead Velvet Stripe aptly named, High Seas, is also visible in the sail and we can see some Catherine Powder Blue in the sea. The hull is made from Fine Worcester Twist, Elmbridge Ecru.
There is also some, again well named, Inspirations Mariner in the sail to.

Absolutely brilliant!

Adam Carpets Selected for ‘Flooring Store of the Future’

Adam Carpets are delighted to have been chosen by influential interior design bloggers, Scarlet Opus, to participate in an exciting new project for The Flooring Show at Harrogate this year.

Scarlet Opus will be creating a ‘Flooring Shop of the Future’ which is intended to give retailers an insight into how they could be redesigning their stores to match the shopping experience consumers are looking for from the interiors sector.

Adam Carpets were asked to be involved after our mood boards caught the interest of Scarlet Opus and the majority of the trade at last years show. They particularly liked the idea that we think different in terms of the way carpet could be displayed.

Adam are also the only carpet manufacturer to be involved. Also participating are British Ceramic Tile, Interflor and Interface.

The ‘Flooring Shop of the Future’ will be located in Hall C, along with the Wool Trends Hub and Adam Carpets own stand.

Hugo & Ella’ Collection gains National Recognition

Our new marketing campaign ‘Hugo & Ella’ gained national media recognition this week, when the ‘Campaign for Wool’ used its column in ‘The Stocklists’ magazine to praise both Fine Worcester Twist and the ‘Hugo & Ella’ marketing element.

The column entitled ‘Focal Wool Point’ described Fine Worcester Twist as a ‘seriously good wool twist carpet’. It also commented that ‘it has gained a reputation for quality, style and colour’.

Their comments on ‘Hugo & Ella’ were also great to read:

“There is something very clever about calling a carpet collection after two people…by virtue of their names they have already stepped off the page and are two characters we can identify with.”

“We think that this is a very clever marketing approach.”

“Well done Adam Carpets! This is very impressive indeed!”

We thank the column for its kind comments.

‘The Stocklists’ is the most widely read magazine in the trade and has national coverage.

Mood Boards Catch the Eye of Leading Marketing Professional

 
Our new Mood Board POS has caught the imagination of leading marketing company Bancmarketing. Using their column the trade press they praised the new Mood Board units as an ‘industry first’.

The column called ‘Marketing Insights’ is used to help retailer develop their marketing campaigns and give advice on what options are open to retailers looking to grow their businesses.

The column featured one of our four new themed boards, ‘Nordic’ (see above). This board represents a ‘simple clean style with fresh crisp colour’

The Mood Board POS has already proved extremely popular. The first batch of stands sold out on day one of the Buying Group National Floor Show and the second sold within a week of being shown by our Reps. More stands will be on order in time for the Autumn.