Consider the possibilities: Jump into the global flooring market
Like many of you in the industry, I am just returning from the US floor covering show, Surfaces. Surfaces followed Domotex, the European floor covering show earlier in January, which I attend every year. While sitting at the Vegas airport and thinking over these last two shows, I remembered the article I wrote recently that appeared in Floor Covering Weekly – Jump into the Global Flooring Market.
I wrote this article after introducing my client, a Korean manufacturer of carpet tile, to several distributors, logistics providers and buyers in the US market. They were well received by those who understood the opportunity in this segment and the advantage of offering something new to their retailers. My client also attended Surfaces and as I reflect on the great reception they received there, I feel it underscores the point of my article…
Participating directly in the global market is a great way for distributors to differentiate themselves and justify their existence. Wholesalers who wait for a foreign manufacturer to walk into their office in America or who only attend domestic shows are only duplicating what retailers can do for themselves. Opportunity lies across the water. I have been finding and introducing new products into the US for decades, but I am only one man; there is so much out there for you to discover.
I encourage you to take the leap. I’m headed to Domotex asia CHINAFLOOR in March and you should be too. It’s the largest floor covering show in Asia. It’s full of exciting products and manufacturers from around the world; not just Asia. My client, SuperClick, will be there again. They are a Belgian manufacturer of click LVT that got a big boost from Domotex asia and are now embarking on global distribution. Lumber Liquidators will exhibit there this year. I’m curious to see what that’s all about. The National Wood Flooring Association will be there along with some of its members. I know of several US distributors going to Shanghai for the show this year, but many more of you should be going. I hope you will consider the possibilities.
Jim Gould is President of the Floor Covering Institute