Navigation Menu+
Commercial Flooring News

Fit-For-Purpose Flooring For A Good Workout

Once upon a time, the regular workout routine used to be a simple affair – you do some cardio, some weights, possibly a quick trip to the sauna and back on your way. However, things have changed as many fitness club owners are now focusing on boutique fitness which basically means that these small clubs should do something in order to keep their business going. What they need to do is emphasize on their brand – as the fitness sector is developing they have to show a clear image and brand. London flooring contractors say that looselay products were incorrectly assumed to be an easy London flooring solution for gyms, but the reality is that it’s not the best option for a fitness club. Nowadays fitness-goers have a more lifestyle and exercise options than they have muscle groups.

  • What keeps the fitness segment going is the development of boutique clubs. According to a recent research, most of the people prefer these small gyms rather than the traditional large fitness clubs. People crave for small and more intimate gyms – it’s not a coincidence that the best things come in small packages. In this line of thought, what is also important is the London flooring solution installed in these bijou fitness clubs. People are more aware of their shape and as this fitness hunger is becoming more and more popular, London flooring contractors point out that the hunger of bespoke flooring provided with unique designs and logos is growing, too.
  • What most of the gym-owners want to do is to incorporate their brand in an efficient way and promote their fitness clubs. Designers dream for a successful incorporation of the manager’s vision onto the London flooring so their customers get the full experience when they walk in and of course, exercise. Fortunately, making the flooring a significant part of their gym and giving it the attention it deserves, is what people praise. Gym-owners opt for London flooring that is both aesthetically pleasing and functional and the result is a unique feel added to the exercise space. As we mentioned, the recent years were of major importance for this fitness development.
  • Fitness clubs want more than impressing the primary target market – their brand must be aligned in a way that the secondary and tertiary markets notice them. London flooring contractors state that this competition between fitness clubs helps them grow the market share and identify the customer profile better. It is important to mention that when gym owners are considering a refurbishment of their fitness, London flooring experts advise them to consider and set aside a decent sum of their budget for updating their flooring completely.
  • A trend that can be noticed is that the gap between the lowest cost and high-class gyms is now the widest. In reality, we should say that functional fitness clubs rely on product innovation but still there will be a return to more fixed resistance and cardio equipment that dominates in gym spaces. London flooring will play its significant role!

London flooring contractors note that logos and bespoke designs will be a key part when gym owners fight for market share – fit-for-purpose flooring is what is ahead of us.

Inspired by www.contractflooringjournal.co.uk