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To Pattern Or Not To Pattern

In this article, we will discuss pattern flooring and why it never actually went away. However, pattern floors will never become mainstream according to some London flooring experts. Recently, there was a big increase in demand for pattern flooring but it is not expected to become a mainstream trend – it seems that it came out of nowhere. What makes pattern floor popular again? First, they are easy to source and produce. Another major reason which flooring professionals in London point out is that half a decade ago designers and architects decided to mix classical design trends with contemporary styling so they can give the design of a building a modern twist.

  • When manufacturers notice that there is a demand for pattern floors, they start producing their own ranges to offer them in this seemingly ‘new market’. Flooring specialists explain this as an avalanche of floor samples that are being displayed in London flooring stores and showrooms – this usually leads to more awareness and it seems that the demand is higher than it actually is. We should ask ourselves is this trend will be here to stay or it will slowly die over time. According to a reputable designer the parquet-look London flooring in Herringbone, Chevron and block patterns will be back in the game – such products seem to be timeless. However, below you will find some reasons that the designer gave why this flooring solution will not become mainstream in the way that one- and three-strip oak is in the markets for decades.
  • To begin with, the lack of available skilled installers may be the first problem which the trend for pattern floors will face. If they become mainstream, there won’t be enough technicians to fulfil the demand – it requires some special skills to install such London flooring.
  • Another issue that may arise is the high retail price. It may be disappointing to customers once they see that the costs are more expensive compared to other wood designs. London flooring experts state that usually the whole process of installing patterned floors takes two times labour time and labour cost compared to a normal floating London wood flooring.
  • The next problem is the lack of supply – the industry consists of small volume producers in Europe. They are operating at full capacity but as some London flooring projects can reach up to 50,000 sq m, this may put a strain on the consistent supply of quality wood pattern floors. No new factories are being built, therefore there is no one to take off the pressure off the supply chain.
  • Last but not least, the UK housing market has a great impact on the demand in pattern floors. Many homeowners are looking for ways to add selling value to their properties and they rely on installing real wood patterned London flooring. However, if the London market slows down, a problem will arise. Other cities in which pattern floors are a trend because of the architecture of the ‘old city’ are Glasgow, Edinburgh, Cambridge and York. Because of this fact, we can`t really assume that pattern floors will become mainstream.

To conclude, we should say that if the demand continues to grow into 2017, London flooring contractors should consider extending the range. Yet, at this moment we still see that the market relies on one-strip design-led plank flooring and this trend seems to stay here for the years to come!

Inspired by www.contractflooringjournal.co.uk