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LVT – Now You Can Be Different

Julie Dempster, marketing manager at Forbo Flooring Systems, explain how luxury vinyl tiles are helping to achieve exclusive appearances: 
FLOORING is evolving – everything from construction and format, to colour, texture and design – with key manufacturers really pushing the boundaries. And so for contractors, keeping in touch with new trends and latest product developments will enable them to offer their clients something that sets them apart from the competition.
One area to look out for is the luxury vinyl tile market, which has surged in popularity in recent years, with manufacturers introducing products for the retail, leisure and hospitality sectors. The use of sophisticated European technology by certain manufacturers has created a wealth of possibilities for design, shapes and colours. The flexibility of choice this gives vinyl tiles is staggering.
Collections are now being built around the concept of new and bigger tile and plank shapes and sizes, superior inline embossing techniques, and the introduction of large scale designs developed for sizeable open spaces. This is a big feature for the LVT market and contractors who take advantage of these introductions will add a whole new creative dimension for clients.
This year contractors will have much more choice in larger sizes, colourful finishes and more authentic weathered and distressed wood types to meet client aspirations. These new design elements offer design sophistication unlike any other floorcovering where truly solid colours and intricate pattern shades can be achieved.
The natural look is a strong trend in luxury vinyl tiles and demand is rapidly rising for traditional wood and stone designs, earthy textures and tones, along with the more modern reclaimed and vintage effects. With the current fashion of custom made flooring solutions, vinyl tiles give contractors and end users the flexibility in designing completely independent areas to suit the application.
From zoning and way finding to stand out features, the raw material look and natural finish can be mixed with complementary vinyl tile embosses or with different floorcovering types. Some manufacturers have fully coordinated flooring ranges with colour palettes and patterns transcending through product types to help achieve this modular style.
This mixing and matching of product or modularity trend is focused around products in tile and plank format, making it easier to mix and match multiple sizes, styles and formats of tiles to create visually appealing designs.
Contractors will recognise the benefits of using vinyl tiles in a loose lay solution for appropriate applications, where the product affords an easy and quick installation. This is conducive for short time installations, pop up stores and the use of zoning and special break out areas likely to change in the future.
Ultimately, designers and end users seek a floor that is exclusive through use of colour, texture and mixing and matching of product and the new vinyl tile collections now on the market meet this mark. The distinctive themes and shapes are sure to inspire new floor design concepts for contractors – adding a more creative touch for their clients.

www.forbo-flooring.co.uk

This article has been reproduced from the Contract Flooring Journal website. You can find them at www.contractflooringjournal.co.uk.