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New Palmer Report Shows Latest Contract Flooring Trends

A NEW report from Palmer Market Research due later this year will reveal current and anticipated trends in the contract floorcovering market.
Speaking to CFJ, Robert Palmer (pictured) explained that his new report on the contract floorcovering market in Great Britain (which last appeared two years ago) would be looking at the signs of improvement in the construction industry and to what extent has this begun to affect contract floorcoverings with its heavy reliance on refurbishment and refit work.
He confided that indications are show that commercial sector investors are beginning to look outside London and the South-east, while activity indicators for services are still showing strong growth even if they have come off the peaks seen at the beginning of the year.
In the shops sector, says Robert Palmer, the internet certainly seems to be changing the way we buy things. ‘But bricks-and-mortar stores are still crucial for the major chains even if their function is changing. More importantly, these stores will need to be kept up to scratch if market share is to be retained which could mean more frequent refits,’ he says.
He also finds that in the public sector continuing austerity programmes are putting a strain on resources, but maybe this and any future government will be more adept at bringing in private finance.
The new Palmer report will measure the contract floorcovering market in mainland Britain for the last full calendar year, 2013, in terms of square metre area laid, analysed by product and building sector together with past trends. Routes to market for each major product group will be shown, again with past trends to show their changing importance.
But the report does much more than just track past events. Importantly for marketing planning it will include a forecast to 2018, together with an explanation on how the forecast is derived, setting out the economic, sector and product specific drivers.
There will also be an update on trends in specification and purchasing criteria, the ranked importance of those criteria and how major carpet and resilient brands match up according to specifiers and contractors.
The importance of environmental issues to specifiers when choosing floorcoverings will also continue to be monitored.
www.palmermarketresearch.co.uk

This article has been reproduced from the Contract Flooring Journal website. You can find them at www.contractflooringjournal.co.uk.