Tips On Giving Stores Something More
SINCE the creation of online shopping, the modern shopper now expects more from their experience within physical stores.
Retail designers now deal with more discerning buyers who react to inspiring and engaging retail designs. An effective approach is needed to continue enticing and attracting customers.
When it comes to designing a retail environment, contractors should be able to provide adequate guidance to their clients on the various trends and developments, but also how to apply this to the overall design to achieve the desired look.
There are a number of factors for contractors to consider when dealing with a retail project. For example, does the store need a design that can adapt easily to fashion trends? Is the store a high-end brand that requires a particular aesthetic? What is it that the client wants their customers to feel or experience when visiting the store? Will multiple floorcoverings be needed to suit different application areas?
Ultimately, flexibility is key for all retail environments. With ever-changing fashion trends and the introduction of ‘pop-up’ stores, shops often need to alter their layouts on a regular basis. This creates new points of interest for customers, helping to draw them into the store. With the flooring being the largest surface area in a building, it must adapt to such changes.
For certain stores, specifiers want to create the illusion of more space. Here the use of natural and lighter shades will produce a spacious and airy environment, while also providing a neutral backdrop for complementing designs and colour through fittings and branding.
Where fashion trends dictate a swift makeover regularly, which may need to take place over night to prevent prolonged closures, a simple installation and products with a modular approach would be the best solution. With quicker installation times and less wastage, modular formats benefits both clients and contractors.
What’s more, the ability to use tiles that coordinate in colour across different floorcoverings allows the contractor to mix and match in some areas or across the whole floor, as required.
Differentiating spaces and zones throughout a store can also be important for some clients to attract customers to various departments. Defining these spaces can contribute to the ease of a customers’ shopping experience.
By using splashes of colour in a strategic way, contractors can achieve this desired effect, adding to the physical and theatrical elements of a shopping experience.
Choosing the correct floorcovering is therefore critical as it can really enhance and complete the design. There are many flooring products available on the market, which with their own distinctive aesthetics and performance characteristics can meet a variety of client briefs.
However, it’s important to consider partnering with a manufacturer that can offer a wide portfolio of integrated products that can be co-ordinated to create an overall design scheme. This will mean that if a store dictates a mixture of resilient and texture – or even a hybrid product – sourcing all requirements from one supplier can make the process far easier.
Clients want standout aesthetics that are distinctive and unique. So contractors should be able to show that they understand the challenging demands on a retail interior and how by taking an experimental approach to colour and design with floorcoverings can provide a bespoke look that sets them apart.
www.forbo-flooring.co.uk/retail Louise Serjeant is key account manager, retail, at Forbo Flooring Systems
This article has been reproduced from the Contract Flooring Journal. You can find them at www.contractflooringjournal.co.uk.