Underlay Appeal Upfront
THE FLOORWISE campaign to help raise money and awareness for the Breast Cancer Care has been very positive,’ says Floorwise md, Richard Bailey.
A donation to the charity is given for every roll of underlay sold. Richard adds: ‘Retailers that have taken the time to find out more about the campaign have found that it offers many excellent incentives.’
The floorwise aware campaign ‘allows retailers to tap into the positive feeling that contributing to charitable causes gives, working as an excellent and silent sales tool. Consumers tend to support a product that gives to such a well recognised charity’.
The partnership with Breast Cancer Care also enables retailers and staff to become involved in events such as the Pink Ribbon Walk, the Ben Nevis Challenge and treks as extreme as Peru and Mount Killimanjaro.
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This article has been reproduced from the Contract Flooring Journal website. You can find them at www.contractflooringjournal.co.uk.