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Visit To Domotex

The CFA started 2014 with two main exhibitions in our diary. Harrogate with FITA features takes place in September. But the first one, Domotex in January, has just been held.
In fact, as write this article, I have just returned from visiting the enormous Deutche Messe exhibition centre in Hannover. I usually travel to Germany to attend Domotex on Sunday (the second day of the show) and generally return late Tuesday, the day it closes.
It is an annual pilgrimage and my two days at the exhibition are filled with appointments. I wasn’t surprised to see some familiar faces and CFA members on the plane in both directions. But I generally have two main areas of focus for my trip. Firstly, although it is primarily a European exhibition, there are British manufacturers who are also CFA members who regularly attend.
In fact, there were 33 UK based companies listed as attending this year. So in addition to my visits to existing members, I was also able to see a number of manufacturers who might like to consider joining the CFA and expand the more than 60 companies we already have among our ranks.
There were also a fair number of European-based companies who have a strong presence in the UK market and are members of the CFA and naturally had stands at Domotex. So, all things considered, there were many opportunities to renew acquaintances, update members on CFA activity and do some prospecting all within the large halls at the Deutche Messe.
I mentioned that there were two main objectives for me to attend Domotex. The second one was to update myself on products and developments within the industry.
As we creep out of recession, manufacturers seem to be increasing their activity and Domotex provides a great opportunity to simply look at products and keep abreast of trends in design and technology.
I particularly enjoyed the innovations area at Domotex for a bit of blue sky thinking. If you have never been to Domotex I would thoroughly recommend it for the reasons mentioned above (networking and products), but also to get an idea of the scale of our industry.
Eleven massive halls all packed with products and flooring related information and some stands that in their own right cover significant areas of a hall.
Flights booked in advance are not too expensive and given that the exhibition opens on a Saturday, you don’t even have to take a lot of time way from your business.
Like Harrogate, Domotex offers something that cannot be replicated on websites, emails, twitter, blogs and other digital content: The personal experience.
So how was Domotex this year? As I have only just returned, I haven’t seen actual visitor figures, but my impression was that the show was busier than last year. Certainly the last main hall, Hall 9, which in recent times had a great deal of space unused, seemed to have less vacant space and the general traffic in the walkways just seemed greater to me.
I was always bumping into familiar faces from the UK market as I moved between appointments. Stands looked busy and the UK exhibitors I met told me they were having a successful show.
That’s my impression and hope it is borne out by the official figures, because I think that we need exhibitions like Domotex and Harrogate and in return they deserve our support, primarily because they are good for business.
The CFA is a leading trade association representing the Flooring Industry. If you would like an application pack or further information on the benefits of membership, please visit our website www.cfa.org.uk or contact the CFA offices on
T: 0115 941 1126
or email info@cfa.org.uk
www.cfa.org.uk

This article has been reproduced from the Contract Flooring Journal website. You can find them at www.contractflooringjournal.co.uk.