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Bostik Has A Brand Makeover

BOSTIK has unveiled a new visual identity as part of a makeover of its brand positioning.

The campaign is designed to streamline the company’s brand portfolio and strengthen its global visibility. The company says its tagline, Smart Adhesives, reflects its positioning on developing intelligent adhesive solutions. The logo features a gecko, renowned for its ability to cling to almost any surface, run up polished glass and support its body weight with a single toe. The gecko logo symbolises Bostik’s Smart Adhesive solutions, said by the company to be flexible, efficient and adaptive.

‘The new logo reflects who we are,’ said Bernard Pinatel, Bostik’s chairman and ceo. ‘We know how to make smart adhesives; functional products that can do a lot more than just stick things together.’
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This article has been reproduced from the Contract Flooring Journal website. You can find them at