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Flooring Show Broadens Its Appeal

THE 2014 Flooring Show with new dates (September 21-23) is reportedly to be attracting fresh interest from potential exhibitors as the organisers broaden the appeal of the event.
‘We are confident that the exhibition is on course for expansion as the economy recovers. The change of dates is also helping to enhance the appeal of the show to a wider range of exhibitors and visitors, in particular the contract and commercial sector, and other key groups such as facilities managers, architects and designers’ says Wendy Adams, even director.
Returning to its traditional home at the Harrogate International Centre, the 2014 event is already enjoying a high number of enquiries and rebookings from previous exhibitors.
‘We are well ahead of where we were this time last year, and we will continue to introduce new features and content, as well as ensuring the show meets top international standards,’ Wendy continued.
Paul Stott, md of Media Generation Group, which forms part of the new show management with Wendy Adams Associates, said:
‘These are excellent new dates in a much sought after window for exhibition organisers. They will aid the growth of the show and increase visitor footfall. The many attractions of Harrogate as a prime destination town will also still be apparent as summer turns to autumn.’
The 2014 show will feature a number of innovations and new features for the commercial and domestic sectors, and details of these will be announced in due course.
Last year the show attracted around 120 exhibiting brands from 12 countries, occupying around 3,000sq m (net) floor space in four halls. Some 2,300 trade visitors from 17 countries attended the event, including around 1,300 flooring retailers and distributors, broadly similar to the previous year’s footfall.
The 2013 show was bolstered by a great deal of new content, a comprehensive marketing programme supported for the first time by an intensive social media programme focused on Twitter and Facebook, and a new high quality show website.
One of the successful features introduced last year was the Trends Hub curated by the influential trends forecasting company Scarlet Opus, and supported by expert seminars. The Hub provided an inspired showcase of the latest products from exhibitors coupled to a preview of the major colour, texture, material and styling trends for 2014.
Additional new content included a full three-day programme of retail seminars for flooring professionals that included several high profile speakers and saw the seminar theatre busy throughout the show. The Demo Zone was also popular, with the traditional programme running at regular intervals.
The two-day 20-speaker Commercial Flooring Conference was supported by leading flooring companies, as well as the Association of Interior Specialists and the leading care home group, HC-One. It covered such topics as healthcare, retail, entertainment, leisure, education and office flooring as well as sustainability and flooring in Building Information Modelling (BIM).
Richard Catt, CEO of the Contract Flooring Association commented:
‘Whilst to many, Harrogate has historically always been a retail carpet show, the commercial content in 2013 was very evident and of high quality, with well attended seminars on relevant subjects presenting real business opportunities for flooring contractors and others within the supply chain.’
Paul Stott concluded: ‘We took over a struggling event in the depths of the recession, but a sustained programme of investment, strong management and new content – plus some long overdue economic optimism – have stabilised things.
‘With the support of an important group of loyal exhibitors, who all want the show to continue, and with these excellent new dates, we’re confident we now have a great platform to rebuild it to a size and stature appropriate to this important industry.’
To book your stand or for further enquiries contact Wendy Adams on T: 01423 779967

This article has been reproduced from the Contract Flooring Journal website. You can find them at