FloorWise Aware Advancing
RETAILERS are beginning to receive their FLOORWISE Aware marketing packs as interest in the pink underlay in support of Breast Cancer Care grows.
The Floorwise Aware campaign sees a charitable donation for every roll of pink underlay sold, but it is also a chance for retailers to draw footfall to store without resorting to advertising or other forms of paid-for exposure.
Breast Cancer Care has several low-cost fundraising activities, details of which can be found at www.breastcancercare.org.uk
Retailers can use these activities to raise engagement with the local community and to gather exposure in local and social media.
With the in-store marketing pack helping to communicate the benefits of Floorwise Aware, most of this message can be delivered before the point of sale.
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This article has been reproduced from the Contract Flooring Journal website. You can find them at www.contractflooringjournal.co.uk.