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Commercial Flooring News

Going “Downtown”

Los Angeles based Emser Tile prides itself in delivering “first-to-market” products. That descriptive quote (taken right from the Emser Tile website) intrigued me, so I decided to research it further to see just how they could substantiate such a powerful statement.

What I found out is that Emser Tile has quite a presence domestically. Currently there are 55 sales and service locations, 2 distribution centers, and over 2 million square feet of warehouse space. Now that’s a commitment! But just as important, Emser has carefully built a global infrastructure with factory liaisons in 20 countries. That’s a lot of statistical info to take in, I know, but it’s important because of how it translates. With liaisons in twenty countries, this is a production network that brings focus to international design trends, global technologies, and the kind of innovation that deserves attention.

Just as expansive as their physical presence, is the breadth and range of their product line. They address both commercial and residential markets, offering unique interior and exterior products. Their comprehensive range of products includes: porcelain, ceramic, metal, glass, quarry, decorative accents, mosaics, cut-to-size stone, setting materials and even custom-designed products. (When they said “comprehensive” product line, they obviously meant it!)

This blog was sparked by a product launch bulletin Emser sent me as part of an e-blast to ASID designers. The brand new product announced was “Downtown”. These 6” x 35” glazed porcelain tiles bring consumers quite an unusual (and impressive) format. The way Emser described “Downtown” was pretty interesting:

Cool, modern, and upbeat, Downtown skids onto the scene with trendsetting contemporary design, using HD technology…

I love that description—very clever! The HD technology refers to their high-definition replication of the wood-look design onto tile. It’s realistic and has a clean, contemporary look. I definitely can visualize this product being used in a wide range of applications. All six colors offered are well thought-out and relevant in the world of design.

But don’t take my word for it. You can always visit one of Emser’s 55 locations to see “Downtown” for yourself. It’s definitely worth the trip, uptown or downtown.