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Grand Designs Live Debut For New Look Amtico

DESIGN flooring manufacturer AMTICO is to reveal new branding at Grand Designs Live (May 3–11) at Excel, London, on stand L105.
The ‘Uniquely Amtico’ concept will feature new branding, a new customer brochure and new lifestyle imagery, as well as 26 new products in the Spacia Collection. The company has drastically changed the look and feel of the brand and how it’s presented.
Richard Hopkins, UK marketing manager, comments: ‘Over the last 10 years our priority has been on the retail infrastructure, a process paramount to our success. We now have a highly developed UK-wide retail network.’
He continues: ‘The world has changed and how we talk to our consumers needed to change. We looked at our channels of communication and moved things up a gear, investing in social media, online and PR rather than traditional advertising. The priority in 2013/14 has been a new proposition which defines what our brand is about, creating a flooring style that’s personal to the individual.’
With 188 products in the Signature Collection (RRP £70 sq m) and 96 products in the Spacia Collection (RRP £37.50 sq m), Amtico says it offers customers more choice than ever before. n

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