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Commercial Flooring News

Logos Are More Than Just A Pretty Face

Mark Brigginshaw, Altro’s internal technical services consultant, gives the lowdown on logos and installing bespoke designs. 
INCORPORATING logos and bespoke designs into flooring can create a stunning first impression, and offers practical advantages too.
The healthcare sector uses them for waymarking as well as fun designs for children’s wards or waiting areas. The transport sector uses bespoke design to show wheelchair and pushchair priority areas.
We’ve seen an increase in schools incorporating their branding into the fabric of the building through flooring and walling designs – and no top flight sports club would be complete without their crest incorporated into their flooring.
n Cutting your own designs: It is quite possible for contractors to cut their own floor designs. Most safety and smooth flooring is suitable for use in logo design – the most important thing is to make sure that the main flooring and inlay flooring are the same thickness. It’s also worth noting that any letters or shapes that are smaller than 30mm are going to be extremely tricky to weld, so are best avoided.
For those who may not feel confident or creative to try the task for themselves, certain manufacturers offer a cutting service where designs can be machine precision cut to exact dimensions using an ultrasonic knife then delivered to site. Both the background and the inserts are cut to the same size for an exact fit.
n Advice for welding: However, welding is required around the tile perimeter (outside of the logo), but not around the individual inserts, so you will need a good welding technique for more intricate designs and shapes.
If you are welding two colours together, make sure you use the darkest colour welding rod. Or, you may want to try different colour weld rods to enhance your design – for example, using a black weld rod around letters will lift them visually and make them stand out.
n Adhesives: Always ensure that you use an appropriate adhesive. Using the wrong adhesive can mean that the logo can curl and lift away from the sub-floor, which is particularly noticeable with intricate shapes or letters. It is important to use a two-part polyurethane moisture resistant adhesive which will not be affected by moisture ingress.
n Installation: Logos can be supplied flat or rolled. If rolled, individual pieces must be laid out flat to condition prior to installing to prevent curling once installed. Also, a bit like flat-packed furniture, make sure you familiarise yourself with the logo and layout before you begin installation. This includes its positioning within the area and overall installation, to ensure it is correct and meets the customer’s requirements.
Logos and bespoke designs are a great way to use your imagination and create some stunning designs. We’ve seen some fantastic examples over the years. In addition to its contractor training school, Altro can offer specific individual on-site training for logo installation.

This article has been reproduced from the Contract Flooring Journal website. You can find them at