Stylists are those ‘trend setters’ who determine what goes on magazine pages, the ‘secret weapon’ for magazines and industries.
If a room design, kitchen, carpet, sofa or wallpaper grabs you, the chances are it will be down to the skill of a stylist.
As Katrina Burroughs said in the Sunday Times, ‘they’re the people who can inspire, entice and persuade without a single word’.
As one our key objectives at the Carpet Foundation is to ‘promote carpet’ they are a key target audience for us.
Many stylists are ‘freelance’ so are not attached to any one title.
We are fortunate to have good relationships with many – and some of our manufacturers use them for their photography.
Look at the latest Brintons brochure – that is the work of Lucy Gough who was one of 4 ‘stylists’ mentioned as names to follow in the Sunday Times.
So too was Hannah Deacon, latterly of House Beautiful and a good friend to the Carpet Foundation.
Cormar’s photography is widely used by magazines – and they too use a professional stylist.
Think of something that has inspired you recently in a magazine or an advert, something you may have cut out or added to Pinterest, and my guess is a ‘stylist’ will have been behind it.
They may not be household names, but they are certainly household influencers
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