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Commercial Flooring News

Pink Underlay Keeps Abreast

FLOORWISE, in support of Breast Cancer Care, is offering Aware underlay with a recognisable pink film and colouring, seen as an opportunity for retailers to engage with their potential customer base.

The underlay is said to give retailers a chance to create a feeling of goodwill, as with each sale a combined donation will help to support the work of Breast Cancer Care.

Each Floorwise Aware stockist will receive a marketing pack that includes window stickers, posters, balloons, an underlay presenter, a counter-top dispenser and leaflets.

Retailers interested in becoming a stockist can register free at, and once approved will be announced via social media channels and added to the Floorwise Aware listing on the website.
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This article has been reproduced from the Contract Flooring Journal website. You can find them at