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Vorwerk Carpets Snaps Up German Rival

VORWERK CARPETS has bought a rival German manufacturer, Norddeutsche Teppichfabrik from receiver Udo Müller for an undisclosed sum.
Vorwerk Carpets will continue production of Nordpfeil carpets and promote the brand within the UK residential carpet sector under Howard Lindsay, formerly of Mohawk.
Ian Hammond, UK sales director for Vorwerk Carpets adds: ‘highly regarded in Germany, the Nordpfeil brand presents a new perspective for our UK residential sales, alongside high-end Vorwerk carpets.
‘Nordpfeil will allow us to deliver a more cost-effective product line without detracting from the Vorwerk name.
Existing and new retailers can benefit from our new brand, which will retain the hallmarks of German carpet engineering, and thanks to competitive pricing it will also allow us to explore wholesale options.’
The appointment of Howard Lindsay is intended to help strengthen Vorwerk within the UK residential sector. Howard will bring his knowledge and network of retail contacts to both brands.
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