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Axminster Carpets

The Flooring Group has now been retailing Axminster Carpets for many years.

Below Axminster Carpets explain the benefits of their products;

What makes an Axminster from Axminster Carpets™ different to one from other manufacturers of Axminster weaves?

The importance of the backing and yarn

It’s in the way we weave our Axminsters and the raw materials we use. The most important difference is our specialist backing which allows us to use incredibly high-quality yarns. Our backing is made from jute and cotton that are woven together in straight lines to leave little holes for the carpet yarn to be woven through. This ensures that the carpet itself is woven in lines that are straight and true.

The quality of a woven carpet is affected by the number of holes per square inch, known as the “pitch” of the carpet, and the way the holes are arranged, either as perfect squares or rectangles. The size of these holes dictates the thickness of the thread to be used. A thicker yarn produces a more intense texture underfoot.

The best carpet “pitch” in the world

At Axminster we make our carpets using a range of pitches. Our highest domestic pitch is an 8 x 10 used for our super luxury Royal Axminster collection. This means the backing has 8 columns across and 10 rows down per square inch, with a staggering 80 tiny holes per square inch to weave the yarn through.

Why the yarn can affect the pitch

The type of yarn makes a difference to the feel of the carpet. The very fine yarns used in our Royal Axminsters such as Royal Clovelly and Royal Dartmouth give a very soft feel to the carpet and depict detail very clearly in the weave, just as your television does if you have a high definition screen. A more chunky yarn, such as that used for our Dartmoor and Exmoor weaves, will allow you to sink your toes into the carpet, which will give under foot when you walk on it.

How pitch affects the type of design

Our most popular pitch for a designed carpet is our unique 8 x 8 pitch, which has 64 tiny holes per square inch. Because it is a perfect square, the designs can include perfect circles or squares where all the lines are the same thickness and diagonal lines that flow smoothly and are not fractured. This kind of precision is impossible with a rectangular pitch like the 7 x 9 used by most other manufacturers.

Why wool is best for carpets

Wool is nature’s own high performance fibre, offering durability, warmth, flexibility and reliability. The majority of the wool we use comes from British sheep, which we combine into specialist blends to suit each particular type of carpet.

Wool is a great natural insulator and also helps reduce noise which adds cosiness and warmth to a room. It’s naturally flame retardant and doesn’t melt like man-made fibres do. It’s also sustainable, renewable and biodegradable – this is as important to us as it is to our customers. It is highly absorbent meaning that it can hold 33% of its own weight in water before it feels wet. This enables a wool carpet to help control the humidity of a room.

For allergy sufferers, a wool carpet or rug will actually help to cleanse the air of dust, airborne allergens and Volatile Organic Chemicals (VOCs). It is a common misconception that hard floors are better for allergy sufferers – this means allergens and dust can travel in the air which can make symptoms more pronounced. A 100% wool rug or carpet in a room will help limit the impact of living with an allergy.”

*Thanks to H Dawson wool suppliers for this information.

What are the benefits of wool in carpet?

It’s flame retardant and won’t melt like man made fibres do
Wool releases heat slowly helping to insulate your room
As well as being cost effective performance-wise compared to synthetic fibres wool offers great durability benefits
Wool is high wicking and will hold 33 per cent of its weight in water before it feels wet
It’s a natural humidistat which means it can control the humidity of its surroundings
Wool is absorbent and can absorb Volatile Organic Chemicals whilst reducing formaldehyde present in the atmosphere from other materials
Wool carpets should purify indoor air for up to 30 years – great if you have airborne allergies. Carpet is better in homes where people suffer from airborne allergies than bare wood or hard floors, which cannot absorb dust and allergens
Wool has excellent acoustic performance – making a cosier atmosphere in any room
Wool makes an excellent compost and soil conditioner
Wool is an environmentally friendly choice:
100 per cent renewable
100 per cent biodegradable
100 per cent sustainable

Our Story
Thomas Whitty began making Axminster method carpets in 1755. These original Axminster Carpets™ could be found in Chatsworth House and Brighton Pavilion as well as being bought by King George III and Queen Charlotte, who visited the factory.

182 years later a carpet manufacturer called Harry Dutfield was on a train where he met a vicar from the West Country who told him that carpets had not been made in Axminster for a while due to a disastrous fire that had destroyed the factory. The germ of an idea was born and in 1937 the decision was taken to re-launch carpet manufacturing in the town of Axminster.

This was the renaissance of ‘Axminsters from Axminster’. Axminster Carpets™ continues the proud tradition of making the finest carpets in the world. Carpets from Axminster can be found in royal residences, in some of the finest hotels in the world, in train carriages, on the aircraft of major global airlines and in thousands of discerning homes up and down the country.

To celebrate 250 years of carpet weaving in Axminster a commemorative rug was produced. Re-enacting history the carpet was paraded by the weavers of Axminster Carpets through the town to the Minster Church where it was blessed by the Bishop of Exeter and then presented to the Earl of Devon, who was representing the Queen. It is now in Clarence House, the home of HRH the Prince of Wales.

Today Axminster Carpets™ is still weaving beautiful designed carpets in the Devon town of Axminster for the royal household, stately homes, luxury hotels and homes around the world.

Axminster Carpets: Beautiful, British, Design.

Making an Axminster
What makes an Axminster Carpet™ different from any other carpet?

Wool is nature’s high performance fibre

Wool Ready To Be Turned Into Yarn
Wool ready to be turned into yarn*
Our exclusive blends of premium quality wools give our carpets their unique soft spring underfoot. All our woven carpets are made with our special blend of 100% pure new wool and our tufted carpets with at least 80% wool, so you can be sure you are getting a carpet that will last and feel soft and luxurious under foot for many years.
Colourful Bobbins Of Yarn
Colourful bobbins of yarn.
We use wool selected from different breeds of British sheep. Our climate means the wool we use offers exceptional durability, warmth, flexibility and reliability – as well as wonderful ‘bounce’ underfoot. We work closely with our wool suppliers and only select the highest quality wools to turn into yarns, which will last a lifetime and retain their beauty when made into a carpet.

Design Director Gary Bridge
Gary Bridge, Design Director at Axminster Carpets
We never compromise on quality. Our production processes reflect our expertise in the traditional art of carpet design and making.
Beauty in design

Weaving Enables Axminster Carpets To Produce Detailed Designs In Its Rugs And Carpets
Axminster Carpets produce detailed designs for rugs and carpets
At Axminster carpets™ one of the things that has always defined our woven carpets and rugs has been the level of intricate detail we are able to put into our designs. This is due to the process that we use, weaving the yarn through a quality backing rather than simply tufting (sticking) the yarn to the backing. A woven carpet or rug is made by threading each strand of yarn through the backing. This makes the resulting carpet or rug highly durable and means we can use finer yarns, which in turn means more detail in design and colour. The resulting effect in our finished carpets and rugs is like the difference between the picture quality on a standard TV and a high definition screen – colours are sharper and design details are more defined.

Every single Axminster Carpet™ is meticulously hand inspected at each stage of the production process, from the woollen yarn to the finished carpet, to ensure it’s worthy of the Axminster Carpets™ name. We know that you would expect nothing less.

Axminster Carpets™ is very proud to have been awarded the Royal Warrant enabling it to join an elite group of companies recognised as supplying goods and service to Her Majesty, Queen Elizabeth II. The warrant is regarded worldwide as a symbol of quality and excellence and demonstrates our commitment to manufacturing carpets of the highest possible standards.

*Thanks to H Dawson wool suppliers for the use of this image.

An Axminster from Axminster
We’re proud of our heritage, our people and our designs. Quality in design and craftsmanship is guaranteed with every Axminster Carpet™ – each one is made using our traditional methods and is individually inspected.

Weaving Axminster On An Axminster Loom
Weaving an Axminster on an Axminster loom
Today Axminster Carpets is still a family run business based in the heart of Axminster, the Devon town that gave the carpets their name. The history of carpet making in the town dates back to 1755 when Thomas Whitty made carpets using what became known as the Axminster method of weaving.
Weaving The Yarn On Loom
Weaving the yarn on an Axminster loom.
Weaving is a skill that is still an intrinsic part of the town’s history and present, a skill passed from generation to generation.