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CFJ Readers Are Safety Superheroes

READERS of CFJ supported the Safetred Superhero campaign, with many sharing their ‘selfies’ with TARKETT over Twitter.
To launch its latest range of non-slip safety flooring, a Tarkett superhero mask was included within the August edition of CFJ.
Readers were asked to tweet a picture to Tarkett (@TarkettUK) of someone wearing the mask to get a free t-shirt.
Many readers got involved with the flooring and Tarkett was inundated with pictures of babies, children, grandparents, husbands, wives, colleagues and entire offices all wearing their Safetred Superhero masks.
Steve Urwin, Tarkett UK marketing manager, said: ‘We were overwhelmed with the number of fantastic pictures we were sent. People really went the extra mile to get a good photo in to us and we hope they like the t-shirt they were sent.
‘We’d love to publish all the photos but I think that would take up about half the magazine so instead we’ve included a few of the best ones. A huge thanks to everyone who took part.’
The campaign launched two new collections, Safetred Ion and Safetred Aqua, offering a complete solution for floors and walls.
With an TRRL Pendulum test of >36(R10) slip resistance, Ion and Aqua is described as safety flooring that doesn’t look like safety flooring, making it suitable for living areas and bedrooms in care homes, hospitals, social housing and similar locations.
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This article has been reproduced from the Contract Flooring Journal. You can find them at