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Balsan Carpets

The Flooring Group has had a partnership with Balsan Carpets for some time. Below, Balsan Carpets describe their products in their own words;

Textile carpets made with new-generation fibres. Easy to maintain and clean, these carpets enjoy optimum protection against dust mites and bacteria with Balsan’s SilverCare®. They are also certified sustainable, as they are made from 100% recycled fibres, and enjoy an Optimum grade environmental ranking. There are two products in this collection: 
– LUXE: Elegance and simplicity characterise this carpet in 100% dyed Econyl nylon, 1500g, available in a range of 12 sophisticated colours.
– SERENITE: Rest and relaxation characterise this curled Saxony carpet in 100% dyed Econyl nylon, 1100g, available in a range of 20 subtle shades that allow a greater freedom of expression.

Balsan, carpets environmentally

Our commitment

Balsan is a responsible company and has always sought to limit its impact on the environment, considering that sustainability is a key part of its operation. 

Balsan’s concern for the environment goes back quite some time now: 

– 1970: the Arthon site was set up in the middle of the countryside in the heart of the Berry region
– 1976: Balsan’s industrial sites were listed by th French Regional Authority for Industry, Research, and the Environment (the DRIRE) as Classified Installations for Environmental Protection. 
– 13 May 2008: signing of a sponsorship agreement with the French National Forestry Office (the ONF) for a period of 3 years. Operation baptised “De Sols en Cimes”. 
– July 2008: Carbon footprint assessment carried out with the help of the French Environment and Energy Management Agency (the ADEME) to measure all greenhouse gas emissions and provide effective solutions to reduce them (especially by eco-design).

Nowadays BALSAN’s policies are based along the following lines:

  • Setting up an environmental management system which enabled us to obtain NF EN ISO14001 certification in early April 2010, and which was renewed in May 2011 and April 2012.
  • Continue with our actions to reduce consumption and waste so as to limit our environmental impact: 
    – Water consumption cut by 23 % over the past 5 years. 
    – Energy consumption (gas and electricity) cut by 15 % over the past 5 years at the Arthon plant (manufacturing broadloom carpets) and by 45 % at the Neuvy-Saint-Sepulchre site (manufacturing carpet tiles). The process to manufacture carpet tiles now uses 100 % green electricity. 
    – Reducing industrial waste: we recycle 100 % of our waste since 2012, meaning zero landfill.
  • Integrating eco-design as a way of developing products and processes (further information on pages 16-17).
  • Developing a collection and recycling trade as part of a collective (and not individual) action,Optimum, with the UFTM in France and all the trade bodies elsewhere, Carpet Recycling UK in Great Britain and VanHeede in Belgium and Luxembourg.

In order to guarantee the success of this approach, involvement and a considerable amount of motivation are required on the part of the men and women at Balsan.

It is the long-term health of the company, as well as that of future generations, that are at stake.

Eco-design is a deliberate manufacturing policy that integrates environmental criteria into the design process and anticipates end-of-life recycling. The aim is to limit at source the negative impacts human activity has on the environment. A first advantage of Eco-design is that it involves a fundamental rethinking of the product to make it more ‘sustainable’. The second advantage of Eco-design for the manufacturer is that it involves rethinking energy-intensive processes or those which generate waste, and thus helps rethink the entire manufacturing system.

One of the main benefits for the user is that Eco-Design makes using the product more sustainable and socially responsible. While meeting these objectives can be problematic, BALSAN, which is a member of GUT (the European Association for the manufacture of environmentally friendly carpets), is committed to rapidly basing its product lines on Eco-Design principles, in accordance with its HQE approach.

Why has BALSAN chosen Econyl by AQUAFIL?


For over 20 years now AQUAFIL has been BALSAN’s supplier of high-quality yarns for manufacturing its carpets. AQUAFIL and BALSAN both implement exemplary environmental policies and have chosen to translate this commitment into the way they design their products. BALSAN and AQUAFIL have worked together to design and produce Econyl, a high-end yarn composed UNTILL 100 % recycled yarns obtained at the end of the production process. BALSAN thoroughly sorts its waste yarn after production and sends AQUAFIL the resulting raw material, polyamide, which is then retreated and reused to produce the new Econyl yarn. Eco-design also needs to take into account the product’s aesthetic qualities, making it more attractive for the end user. BALSAN has therefore decided to use Econyl yarn in combination with other, non-recycled coloured yarns so as to offer a wider, more attractive colour range.

A new generation of Eco-design tiles

BATIK, BOGOLAN, ECO-PILOTE, ECOPIXEL, IKAT, INFINI DESIGN, L480 and RE.SOURCE are made of recycled fibres, ECONYL by AQUAFIL. Their manufacturing process on the Neuvy site uses 100 % clean electricity. New eco-designed products are currently under study, based on optimising the LCA and on their suitability for recycling. Aesthetically pleasing and comfortable, all Balsan 100 % Polyamide carpet tiles can be used as part of a High Environmental Quality programme (HQE) and deliver operational solutions to the need to integrate sustainability criteria.

Acoustic insulation

In order to provide solutions for acoustic insulation Balsan is going even further and offering a new tile with an acoustic sublayer containing a majority of recycled material and delivering improved acoustic performance. Balsan also offers this Sonic Confort underlay on special order for the following products: Airbrush , Batik , Bolero , Infini Design (Dimensions, Kilt, Ombra, Silva, Tweed), Pilote , Eco -Pilote, and Light Collection.

The HQE approach

The majority of BALSAN products satisfy the HQE (High Environmental Quality).


The HQE® approach, created by the HQE® association recognised as being of public utility by the decree of 5 January 2004, concerns tertiary sector buildings (offices, public buildings…) and describes the environmental quality of a building according to 14 targets, grouped under 4 major headings:

Ecoconstruction (low pollution)
1 – Harmonious relation of the buildings with their immediate environment
2 – Integrated choice of construction processes and products
3 – Worksite with low pollution

Ecomanagement (water and energy management)
4 – Energy management
5 – Water management
6 – Production waste management
7 – Maintenance and upkeep management

Comfort (hygrothermic, acoustic)
8 – Hygrometric comfort
9 – Acoustic comfort
10 – Visual comfort
11 – Olfactory comfort

Health (quality of air and water)
12 – Health conditions of the spaces
13 – Quality of the air
14 – Quality of the water

The environmental quality of buildings consists of controlling the impact of the buildings on the external environment and creating a healthy and comfortable interior environment.

In response to a growing demand from society, the manufacturers of tufted carpets in the form of rolls and loose-lay carpet tiles commit themselves to the HQE® approach by the publication of two Environmental and Health Data Sheets (F.D.E.S).

This voluntary and collective approach is carried out under the aegis of the UFTM (French Carpeting Associations) and with the cooperation of the environmental association for carpets GUT (Gemeinschaft Umweltfreundlicher Teppichboden).

The German label GUT (Association of ecological carpets) checks that the carpets contain no toxic substances, that the emission level of the Volatile Organic Compounds (VOL) is lower than 300 µg/m? and that the only odour permissible when a product is examined is the slight odour very characteristic of a “new” product.


Target n° 2: Integrated choice of construction processes and products

The carpets are manufactured in respect for the environment by optimised industrial processes, guaranteeing the lowest possible impacts on the environment:

  • Reduction of more than 50% in emissions into the air since 1994 and more than 80% for certain substances such as styrene.
  • Reduction of more than 25% in water consumption required for dyeing the pile since 2002.
  • Reduction of 50% in the consumption of energy since 2002.

Target n° 9: Acoustic comfort
Carpeting plays a significant role in the absorption of impact noises, reduced by 25 to 30 dB, whereas hard floors only reduce them by 5 to 15 dB. The carpet is therefore an excellent sound insulator, particularly suitable for public places (restaurants, schools, open-plan offices…) and for private homes.

Target n° 10: Visual comfort
The softness of the carpet and the richness of its colours and structures provide a decoration perfectly adapted to traditional or more contemporary settings.

By their modularity, the carpet tiles offer infinite possibilities both of layout (traditional, one-way, random), and of structure and harmony of colours. They enable you to be as bold as you like and give free rein to the imagination whatever the intended use.

Target n° 11: Olfactory comfort
For more than 15 years, the GUT has tested carpets for the presence of polluting substances, and in particular for potential odours. The only acceptable odour is the slight odour quite characteristic of a new product.

Target n° 12: Health conditions of areas
Fitted carpet, a floor covering that is flexible, elastic and non-skid considerably reduces the risk of falling. Operations of care and maintenance of textile floors (cf guide for care of textile floor coverings, CSTB N° 3428 specifications) are harmless for health and the environment.

Target n° 13: Quality of the interior air
Carpeting contributes favourably to improving the quality of interior air by capturing dust in suspension, which is simply eliminated by using the vacuum cleaner.

The average concentration of fine dust in the air is twice as high with a hard floor covering than with a fitted carpet.

The emissions of Volatile Organic Compounds (VOC) fulfil current requirements for the quality of interior air and are much lower, for example, than the threshold of the European draft standard of reference PR IN 1552.

The following harmful substances are no longer used: formaldehyde, heavy metals, Tributyl Tin (TBT), etc.

Aesthetic and comfortable, resistant and healthy, carpet in rolls and loose-lay carpet tiles improve the environment of the buildings and contribute to a better quality of life of their occupants.

Balsan: des moquettes evaluees BREEAM, depuis leur conception.

This is an environmental evaluation system for buildings, drafted by the BRE (Building Research Establishment). 

In this way, the BREEAM method (BRE Environmental Assessment Method) enables the user to perform a comprehensive evaluation of a building’s environmental performance in the same way as they can evaluate their design, construction and operation.

Concerning material evaluations, a specific approach has been set out. Audits are made at the production sites in order to establish, with precision, the environmental profiles of the products based on a life cycle assessment (LCA). 

Following this evaluation, calculations are performed in order to characterize each product using a number of Eco-points. The products with the fewest Eco-points have the lowest environmental impact.

In order to facilitate comparison, a letter is attributed according to the product’s destination. This ranges from A+ (for the best products) to F. A database with every product which has been evaluated according to this method is available at this address:

LEED: Environmental Assessment of Buildings

LEED credits

LEED® (Leadership in Energy and Environmental Design) is a system of environmental assessment of buildings carried out by the US Green Buildng Council (USGBC).

Like other systems, LEED® assesses the performance of buildings using the following categories below: 
– Environmental development of sites, 
– Efficient water management, 
– Energy and atmosphere, 
– Materials and resources, 
– Indoor environmental quality. 

The LEED® certification system only applies to buildings; it never refers to product certification. 
As part of the LEED® 2009 reference documents, the requirements enable buildings to obtain points, which are distributed as follows: 
– Sustainable Sites (26 points), 
– Water Efficiency (10 points), 
– Energy & Atmosphere (35 points), 
– Materials & Resources (14 points), 
– Indoor Environmental Quality (15 points), 
– Innovation in Design (6 points), 
– Regional Priority (4 points). 

Depending on the number of points awarded, the building is certified as follows: 
40 – 49 points: Certified 
50 – 59 points: Silver 
60 – 79 points: Gold 
> 80 points: Platinum

LEED & carpets

As part of our operations to obtain certification according to this reference, our products can contribute to obtaining points through the following credits: 

MR Credit 4 – Recycled Content: 
To gain points, an analysis of the recycled materials content must be carried out. Thus points can be gained if the total of recycled materials is greater than 10 % (1 point) or 20 % (2 points). This percentage is based on the value. Please note that a coefficient of 0.5 is applied for pre-consumer recycled materials. 

MR Credit 5 – Regional Material: 
To gain points, the proportion of materials whose origin is within a radius of 800 km of the construction site must be 10 % (1 point) or 20 % (2 points). This calculation is based on the value. 

IEQ – Credit 4.3 – Low Emitting Materials – Flooring system: 
For this part, one point can be gained. To obtain this point of the basis of carpets, the VOC emissions of the product must respect the requirements of CRI’s Green Label Plus. 

LEED® version 4 

In June 2013, the USGBC published the “LEED® v4” reference framework in order to perform a complete technical update of the evaluation system requirements. Some of the characteristics have undergone significant revisions. This is especially the case for material evaluations, which are now based on the results of the life cycle analysis and the products’ environmental declarations. It should be noted that for materials’ contributions to indoor air quality and VOC emissions, for sites operating outside of North America, a certain number of labels are now recognized and enable the user to demonstrate compliance with LEED® protocols. This is especially the case with the GUT label. Both references are however valid during a transitional period which will last until June 2015. In this way, a carpet with an EPD and a GUT label may help contribute to the acquisition of points concerning low emission materials (EQC2) (3 points max.) and those concerning “Materials and Resources” (MRc1/2/3/4) (9 points max.).

GUT / Prodis: Balsan and air quality habitat

Volatile Organic Compounds (VOCs)

We spend 90 % of our time inside buildings, which are now better insulated than they used to be. The lack of ventilation means that indoor air is more polluted than outdoor air. Measuring the volume of VOCs is now a standard way of assessing ambient air quality. Occasional or prolonged exposure to certain VOCs can cause health risks. VOCs come from various sources, including decorative materials. 

In France, concerns about the pollution of indoor air were first tackled in 2004 by the National Health and Environment Plan, and then by the HQE High Environmental Quality programme. More recently, the Grenelle Forum on the Environment specifically addressed this issue. In France, this concern led to the implementation of VOC emission regulations for decorative products (decree from 2011). 

The GUT/PRODIS association (Gemeinschaft Umweltfreundlicher Teppichboden, carpets tested for environmental quality) has been addressing these issues since 1990 and requires VOC emissions to be less than 250 ?g/m3 after 3 days and less than 100 µg/m3 after 28 days.


Carpets with the German GUT/PRODIS label therefore have VOC emission levels far lower than other existing benchmarks. 

In addition to this the carpet contributes favourably to improving the quality of indoor air by capturing dust suspended in the air, which is then simply eliminated by using a vacuum cleaner. It has been proven that the average concentration of fine dust in the air is twice as high with a hard floor covering than with a carpet. Aesthetic and comfortable, resistant and healthy, broadloom carpet and loose-lay carpet tiles improve a building’s environment and contribute to a better quality of life for their occupants. 

Acceptance criteria 
The value limits for VOC emissions indicated previously have been calculated in compliance with an emission chamber test (Standard ISO 16000-06 or EN 10580) and are compliant.

The GUT : Association of ecological carpets

The Association of ecological carpets GUT ensures safety and comfort throughout the life cycle of the carpet.

The GUT develops quality of life and respect for the environment throughout the life cycle of the carpet, thus proving the commitment of the European carpet industry to adopting an ecological attitude.

Our BALSAN carpets benefit from the German label GUT (Gemeinschaft Umweltfreundlicher Teppichboden, carpets tested for the quality of our environment), which is used to optimise the development of the production of our carpets and diminish their impact on the environment. The GUT licence is attributed exclusively to manufacturers whose products satisfy the following criteria: Absence of harmful substances, values limited to 300µg/m3 for Volatile Organic Compounds (VOC), the only acceptable odour being that of a new product.

The GUT label guarantee to consumers:

Certifications: heading towards ISO 14001

BALSAN has decided on its own initiative to embark on ISO 14001 accreditation. This is an international standard specifying requirements for a system of environmental management (SEM) based on the continuous improvement of environmental performance.

Obtaining this certification provides better management of environmental issues in the way the company operates. It also provides a management tool to integrate these issues into overall company management, just like quality or safety. It entails organising operations to comply with environmental regulations, thus providing better financial management of environmental issues.

System of Environmental Management (S.E.M.):
Since 2008 BALSAN has implemented an SEM complying with ISO 14001:2004 requirements. This is a genuine management tool helping to:

  • identify and manage the environmental impact of our activities,
  • continuously improve our environmental performance and foresee pollution risks,
  • comply with legal and regulatory environmental requirements,
  • implement a systematic approach to define environmental targets and objectives, and then meet them and prove that they have been met.

Working groups have been set up for each continuous improvement objective on the following issues:

  • reducing our energy consumption,
  • reducing water abstraction in natural environments,
  • stopping the dumping of non-hazardous industrial waste in landfills,
  • developing the use of recycled raw materials,
  • developing products that are easier to recycle.

The principle stages in the certification process are as follows: 

1 – Initial site analysis 
This involves drawing up an inventory of the applicable regulations and the impacts of site activities. The company has to identify which of these impacts are major and manageable, and rank them by importance. 

2 – Drawing up an environmental policy 
This is a written undertaking by Management to comply with regulations and continuously improve the company’s environmental performance. 

3 – Drawing up an environmental action plan 
This plan specifies amongst other things the precise targets to be met, the means envisaged, an implementation timetable, the human and technical means and the budgets that have been allocated. 

4 – Setting up the system 
This involves drafting the procedures to define environmental responsibilities and planning the required training. 

5 – Site certification 
BALSAN will be audited to check that its system complies with the standard’s requirements and then subsequently obtain ISO 14001 certification.

A copy of the document with details of the Management’s commitment is available on request.

Light reflection rating of Balsan carpet

cn-balsan-3 Balsan is more and more frequently contacted by building managers involved in HQE operations about target 10 relating to visual comfort and the reflection of light (also called Rho or p) by our products. 
The Rho value indicates the relationship between the amount of light falling on the carpet and the amount of reflected light: It can be expressed in 2 ways: 
– As a percentage, 
– Or decimally as a figure between 0 and 100 (e.g.: light reflection p=10 % or 10). 

The higher the figure, the more light is reflected. The lighter the colour, the higher the figure. 

It is important to take into account that the installation of a floor covering with a high LRV (>15 %) will require the implementation of a specially adapted maintenance schedule in order to guarantee a satisfactory visual appearance for the product.

Particular care must be given to choosing the colours of carpets with an LRV above 20 %: the level of maintenance required for these colours will be higher to ensure the carpets keep their visual appearance for their entire lifetime.

Accessibility of Balsan carpet

Aesthetic and functional solutions to meet regulations on accessibility.
Don’t hesitate any longer, choose a textile floor covering. Balsan carpets have undeniable advantages.

A – Easy to locate thanks to the colour

The carpet must enable perception of different obstacles such as staircases, for example, by using contrasting colours to call for vigilance. A visual and tactile contrast must be created within 50 cm of the first step. On a staircase, the nosings must also be contrasted visually compared to the flat step and the finished floor level.


B – Unrivalled comfort

1 – Walking or in a wheelchair
In terms of comfort, Balsan carpet is the most comfortable covering underfoot. Its dense and hard-wearing structure makes it easy for disabled persons to move on, even wheelchair users.

2 – Preventing fall risks
Unlike hard floors, carpet is by its nature a non-skid covering. It absorbs falls and reduces risks of slipping and fractures.

3 – Acoustic comfort
Carpet is the most effective floor covering for absorbing shock noise, aerial noise and stress caused by creaking floorboards or tiles pounded by heels.

4 – Hygienic comfort with new Balsan SilverCare® protection
All Balsan broadloom carpets are coated with Balsan Silvercare® protective treatment during the production process. The silver ions in this protective treatment are activated by the atmospheric humidity and are progressively released into the carpet, destroying bacteria and thus bugs.

Environmental Product Declaration (EPD)

What is the EPD?

The EPD (Environmental Product Declaration) is concerned with the analysis of a product’s life cycle, as defined by the international conventions ISO 14040 and ISO 14044, to evaluate the environmental impact of a product throughout its lifetime, from the extraction of primary materials to how it is dealt with at the end of its life (cradle to grave). This gives a complete global vision of the product, most particularly with regards to its impact on the environment. The EPD creation methods are outlined in the NF EN 15804 standard.

The EPD and Balsan products
The EPD is an environmental declaration which has been certified by an accredited third party, which also assesses it. Therefore an environmental product declaration (EPD) has been carried out in collaboration with GUT (Gemeinschaft Umweltfreunflicher Teppichboden) on Balsan’s newenvironmentally friendly textile, Re.Source, which has been specially designed to reduce its impact on the environment through the use of numerous recycled materials. This environmental product declaration (EPD) allows architects, who are interested in creating the most environmentally friendly buildings possible, to make an informed choice and have access to concrete, transparent and comparative information which has been verified.

De Sols en Cimes: a naturally sustainable partnership

Balsan also wishes to invest in sponsorship actions related to sustainability, in particular in the national forests close to its production sites and chooses to enroll with the ONF (National Forestry Office) in missions of several natures:

  • To work on tree populations presenting symptoms of deterioration in the context of climate change, and participation in the regeneration of a forest very close to our site: the forest of Bellevue (forest road of the Mare au Diable, plot n° 39).
  • To create forest path to welcome people with reduced mobility.
  • To support actions of education about the environment based on enhancing the value of the heritage of local biodiversity, for children of the primary schools of all the neighbouring localities.

By joining the ONF, Balsan confirms its active commitment to the preparation of the future and the conservation of the environment and signed an official agreement with the ONF on May 13th 2008 at the forest house of Lourouer for this operation called « De sols en cimes ».

Early in 2009, the ONF (National Forestry Office) along with Balsan (carpet manufacturer) and the French National Education Service, set up an environmental education project for local biodiversity conservation and forest plantation for 9-11 year old primary school pupils in the Indre departement.

The project was presented to local schools on 19 February 2009:

  • Ecole Jacques Prevert in Le Poinconnet (1 class)
  • Ecole Francois Rabelais in Le Poinconnet (1 class)
  • Ecole d’Arthon (1 class)
  • Ecole St Martin d’Ardentes (2 classes)
  • Ecole Maurice Rollinat in La Chatre (1 class)

The ground, plants, woods…

The soil that receives the new plantations has been worked naturally: watered, frozen, re-watered. This natural cycle of weather conditions is essential to the growth and well-being of young plants.

On average, the children each planted three sessile oak plants, making a total of 800 saplings planted by schools for the ONF project. The plants were around 18 months old. Each tree will need to grow for between 100 and 150 years before it reaches its adult size.

The children were armed with spades and picks with which to plant their trees.

Nature will follow its course and other species of trees will sprout up alongside the sessile oaks at Bellevue. The ONF agents regularly weed out any species that might deter the growth of the young oak plants.

How to go about planting…

  • Hold up the plant and cut any roots that are too long.
  • Drive the pick into the soil up to the handle and pull it towards you to dig up the earth.
  • Put the NPK vitamins (fertiliser) in the hole.
  • Let go of the pick so that the earth falls all around the plant.
  • Lightly tug the plant upwards to free any roots that might be pointing upwards. The roots must all be pointing downwards for the tree to grow correctly.
  • Pound the earth so that the plant is held up straight.
  • Stick in a marker (bamboo) so that the ONF agents can distinguish the oak plants when they weed.

Working to better our understanding of allergies: Balsan, a partner of the Pasteur Institute.

As a sign of its commitment to sustainable development and to well-being and health, Balsan, the French leader in the manufacture of textile floor coverings, has chosen to support the research of the Pasteur Institute, and in particular the Molecular Allergology research unit led by Dr Marc Daeron.

“Whilst developing the Balsan SilverCare range, we realised that we could go even further. A product that limits the presence of dust-mite allergens is the first step, but supporting research is even better! “Balsan is proud of the help it gives the Institut Pasteur when it comes to advancing understanding of allergies.” Balsan.

Advice on laying fitted carpet

Lay out plan
The first stage consists of elaborating the site lay out plan. This involves determining the quantities of material required in relation to the arrangement of the rooms, their surface areas and the direction of flows of people. It is necessary to make sure that the carpet is always laid in the direction of flows of people, in order to avoid numerous joins. Accordingly, in the case of corridors, carpets must be laid lengthwise.

Laying techniques

The quality of the laying has major importance for the carpet’s overall appearance and the comfort that it provides. It also has an influence on the product’s durability and acoustic and thermal properties. It is recommended to use adhesives for laying Balsan carpet strips. We always advise using a professional. Fitted carpet should always be laid on a flat, sound and clean floor in accordance with the requirements of DTU 53-1 standard NF P 62-202 (see page 173). Balsan wool carpets should not be laid in premises fitted with under- floor heating.

Free-form laying

For exclusively residential use in small rooms (<20m?), carpets can also be laid freely, by simply cutting them to the dimensions of the perimeter. However, it is absolutely necessary to take the precaution of storing the carpet at a temperature close to that of the room in which it will be placed, for at least 24 hours before cutting it. The carpet must be fixed along the perimeter of the room and on the diagonal with a double-sided adhesive tape.


This procedure must be followed in order to have the benefit of P3 classification. This should be done by a specialist. Only action backed, felt-backed or foam-backed carpets can be glued. Before you start, check the conformity of the materials required for carrying out the work (screed, adhesive, covering). Balsan recommends using solvent-free acrylic emulsion adhesives for carpet laying. The receiving support must be prepared in accordance with the technical specifications (DTU 53.1). One or several strips of carpet must be laid taking into account that the fibre setting must be in the direction of the point of natural light (window) or in the direction of traffic (corridors). If several carpet strips are needed to cover the whole room, you must always make sure that the joint is done in the direction of the light. To identify the direction of a roll’s carpet pile, place a piece of paper on the carpet and roll a pen along it. From how the carpet moves you will be able to see the direction of the fibres.

Steps for performing the work:

1 – Establishing the lay out plan.
2 – Spread the carpet.
3 – Checking the conformity of the material. In case of anomaly, contact the Balsan After Sales Service Department immediately. Never fit a defective carpet.
4 – Make relief cuts.
5 – Turn up the piece of carpet onto its half. 
6 – Seal (respect the gumming time).
7 – Repeat for the other carpet half to be laid. 
8 – Smooth the carpet from the centre of the room to the sides. 
9 – Make adjustment cuts.




Different backings

Action back (jute or synthetic)
If required, carpets can be laid with stretching for surface areas of less than 20 sq m or freely for the purposes of exclusively residential use.

Felt backing Confort + Confort + affords: 
• An even greater sense of well-being and comfort underfoot on an even thicker carpet. 
• Excellent thermal insulation properties and more power savings. 
• Excellent soundproofing of airborne noise (from 0,30 to 0,40). 
• Replaces the underlay used for stretched carpets. 

Latex foam backing 
These comfortable and insulating carpets must be stuck down.

The winding bars may cause marks on broadloom carpets that can be removed easily. 

After setting up the carpet in the room and before sticking it down, get an iron and a terry towel. Place the towel between the carpet and the iron. Iron a few times using the iron’s steam setting. The steam sprayed out onto the surface of the terry towel comes into contact with the upper part of the fibre. The winding mark disappears instantly. 

Make sure you never use the iron directly on the carpet.



1. Storing the material
Store the tiles on a flat surface and stack them in their original packaging. Do not stack more than 10 boxes. Before proceeding to lay them, allow the tiles to rest for 48 hours in a closed area with a temperature between 15 °C and 30 °C so that they can readjust.

2. Construction site conditioning
The temperature in the premises must be at least 12 °C, and relative humidity must not exceed 65 %. The premises must be closed and covered.

Ensure that the heating installation is fully watertight.

The concrete must be structurally sound and dry. The result must comply with national standards and regulations for construction. The moisture level in the floor screed must not exceed 5 %.

The sub floor must be smooth, clean and dry, and non-compressible. It must meet national standards and regulations for construction.


The resurfaced base must not risk exposing the laid floor covering to rising moisture.

In the case of a sub floor of vinyl tiles, Terrazzo marble, etc.: remove surface chemicals. Correct the irregularities of the base surface with an appropriate smoothing compound.

In the case of a new support with a wooden base, no work is required if the support meets the following requirements:
After smoothing the hardwood boards and flooring and sanding the joints between panels and sanding the location of the nails or screws, the general and local flatness of the floor wall must ensure a smooth support for the covering, free of hollow areas and bumps, and of suitable rigidity and hardness. In any case, there is a joint between the boards, floors and panels; however, if the floor is laid with glued edges, this tolerance is not allowed, any joints must be filled up and sanded by the contractor. Note that you do not have to use a classic smoothing coating on such a support.

In the case of raised floors:
They must comply with French DTU 57.1 norm. When laying the covering it is recommended that the joints should not be aligned with those of the floor modules. Be sure not to allow the preparation product to penetrate between the floor, which would make subsequent disassembly more difficult.

In the case of underfloor heating: 
The temperature of the floor must not exceed 28 °C. The heating must be turned off 48 hours before laying the tiles.
3. Fixing method

A special aqueous dispersion preparation product for loose-lay carpet tiles must be used. The tile layer must refer to the preparation product manufacturer’s instructions to ensure that the solution is compatible with the backing of the tiles. Recommendations regarding the amount of product, gumming time and method of application must be strictly followed. 

Respect the recommended proportions and apply an even layer of glue with the recommended tool. Before laying the tiles, respect the gumming time and make sure that no glue is transferred when you touch it.
It is strongly recommended that you regularly carry out unsticking tests to check that the tiles are fully movable. 

When renovating, the previous adhesive must be neutralised by an etch primer.


Check the laying style required (checkerboard, monolithic, non directional, ashlar or brick) by referring to the specifications or checking with your Balsan customer service. The direction of the fibres is given by arrows on the back of the tiles. Tiles must always all be laid in the determined direction (see diagrams below).



Fixing method
1 – Draw a reference line using a chalk line. Using a tile positioned against the skirting board of the wall of the room to be carpeted, draw two marks, then, using a chalk line, connect the two marks. 
2 – To ensure successful squaring, draw a second mark using a flat angle bracket.

Laying out tiles
Laying out the tiles correctly will make the work look better. In general, balance must be achieved between the two ends of the piece to be laid. The tile cuts at the edges of the room must be greater or equal to half of a tile. Opposite is an example of how NOT to set up and lay out tiles.

Lay out tiles
Example of how NOT to set up and lay out tiles

Place the first tile at the intersection of the AB and AC axes and continuing laying in a staggered ‘staircase’ pattern, being careful to ensure each tile is square against its neighbours (See figure 1). Frequently check that the tiles are properly aligned by running your finger along the edge of the tiles. 

• Blocking: 
Check that the edges of the tiles touch properly. The contact pressure should however not be too great so as not to cause bumps and buckling.

• Cut the tiles (see figure 2): 
Tile A is the last tile before cutting; Tile B is the tile to be cut which must be placed exactly on Tile A. Tile C is an extra tile used as a template. Position it against the wall and on top of Tile B. 

Use its edge to trace a line on Tile B, then cut using a craft knife. 

Then place the cut part of Tile B it between the wall and Tile A.

Once each laying area is completed the flooring needs to be protected from the work of other tradesmen. Avoid placing heavy items on the covered areas until the surface is completed.


WARNING (Check list)

1. Store the tiles for 48 hours at a temperature above 15 °C but not exceeding 30 °C.
2. Check that the material to be used in the laying area comes from the same batch. Do not accept any mixing of batches. Batch numbers are given on the label of each box.
3. Ensure that the preparation product to be used is recommended for the backing of Balsan tiles. Respect the gumming time as well as the quantities the manufacturer recommends. Failure to respect these two rules can result in the tiles becoming stuck, and hence prevent them from being movable.
4. Never start laying from a full tile positioned against a wall. Failure to respect the staggered staircase method of laying can result in the tiles not being square to each other, causing the partial opening of joints. This is not due to poor calibration of the tiles. Make sure you follow these rules.
5. Expansion joints: tiles which are laid over a joint are recut along the joint and glued either side of it.
6. For cut velvet products. Be careful not to trap the fibres between the tiles (lift up the tile with a hooked blade to reposition the trapped fibres and ensure the joins look correct.).
7. Heating tests: after laying the tiles avoid thermal shocks due to any abrupt increase in temperature.
8. Responsibility. Balsan declines all responsibility for any defects resulting from divergence from the methods described here. In addition to reading these instructions it is essential to also read the general Terms and Conditions.

Advice for laying loop pile carpets

Using the identification numbers written on the label attached to the piece, lay out the strips, following the chronological order indicated on each label. Using a hook blade knife, loosen a fibre loop from the back and pull on it until you can see the back of the floor covering. Once you’ve done this all along the edge of a strip, cut the backing using a pair of duckbill napping shears. Reinforce the base of the back fibres by applying clear synthetic adhesive (white wood adhesive) to the edge. Repeat these two steps on each edge. Join and seal together.

Advice for laying pile and saxony carpets

Using a round head punch, separate two rows of tufts so as to find the precise location of the fibres on the backing. Once you’ve done this all along the edge of the strip, cut using a carpet cutter, using the visible space between the rows of fibres as a guide. Reinforce the base of the back fibres by applying clear synthetic adhesive (white wood adhesive) to the edge. Repeat this step on each edge. Join and seal together.

Advice for laying printed carpets

In the case of printed or joined carpets, it is absolutely essential not to make double cuts, since laying strips on top of each other does not make it possible to guarantee that the joins meet perfectly. Using a round head punch, separate two rows of tufts so as to find the precise location of the fibres on the backing. Once you’ve done this all along the edge of the strip, cut using a carpet cutter, using the visible space between the rows of fibres as a guide. Reinforce the base of the back fibres by applying clear synthetic adhesive (white wood adhesive) to the edge. Repeat this step on each edge. Join and seal together.

Advice for laying carpets on stairs

1 – Start laying the carpet at the bottom. 
2 – Cut a step and riser in one piece. 
3 – Seal and leave to stick. First apply the covering on the riser, adjusting the cut edge of the covering at the bottom. Then lay the top of the step. Smooth the carpet, allowing the off-cut to go back up. Smooth the off-cut.

Advice for laying stretching

Action back tufted carpets can be stretched over areas of up to 20 sq. m. However, in such cases they can no longer be rated P3 or in many cases Cfl-s1. 

This technique, which should only be done by experienced professionals, consists in stretching the carpet by anchoring it to tackless strips fixed to the floor around the edge of the room. 

The floor should be flat, dry and clean or rendered so with an appropriate technique before laying the underlay. 

Stretching enhances all the qualities of carpet: comfort, resilience, elasticity, sound proofing and thermal insulation. What’s more, it makes carpet laying easier.

Advice for laying natural carpets 

Our natural floor coverings, all available with a foam underlay, must be laid according to the rule book.
Before cutting, it is essential to unfold these coverings on their future base and leave them to acclimatise for 48 h to allow them to adapt to the hygrometry of the room.

As fibre is a living materail, it may register a few variations in measurement. It is thus necessary to ensure a safety margin and stick the covering carefully onto the whole surface.

After follwing all these precautions of use, stretch this covering across the room so that it extends up the skirting boards, glue half of the base with acrylic paste, starting from the centre of the room towards the adges, pressing firmly down so as to guarantee perfect adherence.

Proceed in the same way for the other side. To finish, just cut the base along the skirting boards.

Carpet care

Care of your new carpet is a major determining factor in how long it will last. This document provides all the recommendations required for care, stain removal and cleaning to enhance the beauty of your carpet throughout its lifetime.

Poor upkeep, more particularly the use of unsuitable stain removers or detergents, can rapidly cause lasting and virtually irreversible damage to the floor covering. In such situations, BALSAN cannot be held liable. 

Proper carpet care involves four types of activity:

  • Protecting entrances.
  • Vacuuming.
  • Removing stains.
  • Regular care.


Dry soil and dust brought indoors is by far the most damaging type of contaminant for carpet. All entrances leading to carpeted areas should therefore be protected. In this way, it is possible to stop over 90 % of dirt brought in by foot traffic by installing an effective and appropriately sized door mat.

Protecting exterior entrances – use “foot-scraper” grilles or rough, hard-wearing mats to remove dirt from shoes.

Protecting interior doorways – use damp-absorbing mats large enough to take 3 paces in the direction of entrance.

Safety mats should also be placed near car park entrances, lifts, goods lifts, kitchen doors, cafeterias and drinks vending machines, and in general near any place where smooth flooring meets textile flooring. 

IMPORTANT: all such mats should be vacuumed every day if they are to perform their intended purpose.


Regular use of a vacuum-brushing cleaner is the best way to care for carpets. 

The intensity of foot traffic should be clearly identified in each area so that vacuuming activities can be properly planned (refer to the frequency table). 

It is absolutely essential to use a vacuum cleaner with a rotating brush for best results; this type of vacuum cleaner removes dust efficiently through its mechanical action (for example models from the SEBO XP series). Vacuum cleaners with flat nozzles remove only a limited amount of dust and do not lift the pile. Brushing machines which use pressure to operate are not sufficiently effective for this task. 

To prevent fine dust being discharged into the air, the vacuum brushing cleaner should be fitted with an additional efficient filter (HEPA filter).


Choosing cleaning products
Choosing products for cleaning your carpets requires great care and attention. The use of an unsuitable product could lead to irreparable discolouration to the carpet. Indeed, textile floor coverings are sensitive to chemical agents: the fibres of the usable side as well as the reverse could be damaged by aggressive agents, such as alkaline products and whitening agents (bleach, hydrogen peroxide, etc.).
As a general rule, only use treatments that are specifically recommended for use on carpet. To do this, carefully read the recommendations on the packaging as well as the technical factsheet. In any case, follow the recommendations for use carefully. 

We recommend that before using a new product, you check it is harmless to colour by testing it on an offcut or on a small unseen area. Avoid all products with a bleach base and spray foams. The pH of the products used must not be higher than 8. Never directly or indirectly spray a product not designed for cleaning onto the carpet (air freshener, air sanitizer, essential oils, etc.). 

Furthermore, whatever the product used, it is necessary to take care not to leave any residue from the agents on the carpet. After using a cleaning product agent it is always necessary to rinse with clean water.

Your fitted carpet is a textile item: as you would with any other fabric, act fast and sensibly to solve the problem. It is recommended that you deal with any stains as soon as they occur. Dirt is considerably more difficult to remove once it has settled in. Use a stain-removing product that is appropriate to the particular problem. We recommend that you check that the stain-remover is compatible with the carpet before use, by applying a small amount to a concealed part of the carpet.

Blot spills as soon as possible using a clean, dry and absorbent white cotton pad. Do not scrub the stain, as this may damage the structure of the pile.

Solid stains:

  • Remove as much of the substance as possible with a palette knife or a scraper.
  • Then use a stain-removing product that is appropriate.
  • Apply the stain remover to a white cotton cloth and dab the stain forcefully without rubbing it or over-loading it with stain remover.
  • Start from the edge and work inwards to prevent the stain spreading.
  • Continue doing as instructed as long as the stain is soaked up by the cloth.
  • Then use the upturned glass method to shampoo the carpet: massage the stain by making circles with the upturned glass and removing any foam that forms. Repeat this step until the foam stops appearing.
  • Rinse with water by dabbing it vigorously with a damp sponge. Dab with a dry cloth to absorb as much moisture as possible.
  • Finally, cover with a white absorbent layer (cotton cloth or kitchen roll) about 1 centimetre thick, weighted down by a heavy object and covered with a plastic sheet to absorb any residual moisture and the remains of the stain.

For the maintenance of carpets in professional locations, we recommend using a portable injection-extraction machine which is specifically designed for stain removal (see Bissel Spotbot or Vax equipment).

Maintenance advice for Balsan natural carpets

These natural floor coverings need regular maintenance and careful use. 

To make sure they look their very best for as long as possible, all you have to do is vacuum regularly – take care to sweep the floor, instead of rubbing it. 

Depending on how frequently the floor covering is walked on, you should also do a dry deep-clean twice a year.

WARNING: Sisal is a plant fibre which is particularly sensitive to water. If it becomes damp accidently, its colour can change and stain rings can appear. 

Seagrass matting must also be regularly humidified so that it keeps its elasticity and shine.


BALSAN textile floor coverings, carpet tiles and broadloom carpets for indoor use are under warranty. The warranty applies to visible defects on the product and to abnormal and premature wear of the textile flooring.


Notwithstanding the application of BALSAN’s general terms and conditions (cf. Appendix 3), the warranty applies for a period of five years, from the date on which the product is invoiced to the BALSAN customer.


The warranty only applies insofar as the following conditions are respected: 
– BALSAN’s After-Sales Service must be immediately informed in the event of visible defects on the product before it is installed, prior to cutting and sealing. 
– The product chosen on the date of purchase must be suitable for the type of premises for which it is destined (cf. Appendix 1). 
– Any complaint regarding a defect or presumption of abnormal and premature wear must be communicated to BALSAN by registered letter with acknowledgement of receipt within the warranty’s timeframe. The purchase invoice for the textile floor covering must be attached to the client’s letter of complaint. The head of the BALSAN Complaints Department will carry out an examination in the place where the textile floor covering is to be fitted to evaluate the damage done to the material. 
– Compliance with the laying and upkeep conditions of our products is essential to the preservation of the proper appearance of our flooring and the processing of complaints. Thus, the installation of the flooring must comply with the applicable regulations and BALSAN’s recommendations for laying and upkeep (cf. Appendix 2).


If the warranty is granted, BALSAN will replace the product with an equivalent product, excluding fitting and removal costs. The replaced product will be invoiced to the customer according to the current rates subtracted from a sum corresponding to the residual value of the faulty product, calculated according to a staggered payment over 5 years. The replacements made under the BALSAN warranty cannot prolong the duration of said warranty, even partially.


No complaint will be admissible in the following circumstances:
• Damage resulting from inappropriate use with respect to the product usage classification (especially outdoor use, use on heated flooring of temperature greater than 28 °C…). 
• Damage resulting from non-compliance with fitting recommendations, or poor fitting, or poor preparation of the base (especially with respect DTU53.1 specifications). 
• Damage resulting from inappropriate upkeep or upkeep which is non-compliant with our recommendations. 
• Problems with dirt, especially for light colours, cannot be equated to premature wear of the product. 
• Damage linked to abrasive, sharp or cutting materials or objects. 
• Damage resulting from intentional or unintentional spraying on the surface of the covering with a chemical product whose action causes colour loss (such as bleach, an oxidizing upkeep product, scent spray, etc.). 
• Damage resulting from burns. 
• Shading inherent to all cut pile carpets (direction of the pile). 
• Damage incurred during transport with no reservation on the delivery slip. 
• Damage caused by the stocking or handling of the product. 
• Damage linked to moving furniture without suitable protection. 
• Deterioration due to atmospheric pollution (ozone, nitrogen oxide, etc.) 

Appendix 1: Suitability of product to premises. 
Appendix 2: BALSAN recommendations for laying and upkeep. 
Appendix 3: BALSAN General terms and conditions.

To provide you with a better service, Balsan enables you via your Customer Area:

With the Balsan sample order module, you can ask for: 
– One or more samples of a colour in 20cm x 30cm format 
– One or more samples of a colour in 40cm x 60cm format 
– One or more colour charts of a product. 
With the Balsan cut length order module, you can order one or more cuts of large width carpeting from an overall width of 4 or 5 metres, in one or more colours of one or more qualities.

The advantages of carpet


Healthy! Carpet offers specific advantages thanks to its textile structure. It traps dust, reducing the amount suspended in the air by up to 50 %, and thus reducing the risk of it being inhaled.
Comfortable! In terms of comfort Balsan carpet is the most comfortable floor covering to walk on!
Silent! Carpet is the most effective floor covering to reduce the noise made by impacts and noise in general, avoiding the annoyance of creaking floorboards or the hammering sound of high heels tiles.
Decorative! Carpets offer a wide range of textures, colours, and designs for original decorative schemes.
Safe! By choosing a carpet you are ensuring a certain level of safety. Statistics show that fewer falls occur on carpets than on hard floors, and that they are less serious, especially for children and the elderly.
Warm! Carpet retains between 10 % and 12 % of the heat which would otherwise be lost by a hard floor. It provides very good thermal insulation and helps maintain a consistent level of warmth in all rooms, thus delivering significant energy savings.
Generous! Balsan supports the French National Forestry Office and its work replanting the most suitable species of trees, and also supports fundamental research into allergies being carried out by Dr Daeron at the Pasteur Institute.
Light! Colour creates an atmosphere which brightens up both your habitat and your mood (a phenomenon known as chromotherapy). So don’t hesitate to put colour on your floor as it will act as a source of harmony and well-being.
Easy to lay! Carpets are easier to install than any other type of floor covering and are also the quicker to install than any other type of floor. But it’s always better to seek advice from a professional first.
Easy to clean! No need for a mop, bucket, or room! A simple clean with the vacuum cleaner (at least once a week) is all you need to keep the carpet in perfect condition. It is advisable to freshen it up with a deeper clean from time to time using a dry powder.
Balsan modular carpet tiles! Perfect for all business spaces subject to intense traffic, Balsan carpet tiles are very easy to lay thanks to their shape, are easy to maintain, and optimise your investment by reducing the amount of waste. They also make it possible to structure the space using colours, pixels, or stripes. They can be used as part of a High Environmental Quality programme (HQE) and deliver operational solutions for incorporating sustainable development criteria in the building trade. They are made using 100 % green electricity. Balsan also offers a complete collection of eco-designed carpet tiles made using 100 % recycled fibre.
Expressive patterned carpets! You will be seduced by the originality and vast range of possibilities our products offer, with their myriad flecks of colour, rigorous lines, pronounced stripes, and curving patterns.

European standard nf en 1307

The european standard NF EN 1307 came into force on 20 March 1997 and was revised in 2 014. It has the status of a French national standard. This standard covers textile floor coverings, both in rolls and in tiles. It contains the standardised assessment procedures for technical criteria such as:
• Resistance to heavy, focused footfall 
• Solidity of colours 
• Resistance to chair casters 
• Antistatic properties 
• Acoustic properties…

Balsan Protect® treatment makes maintenance easier

Balsan Protect® is applied on all our broadloom carpets and carpet tiles during the production process.
This treatment, applied in the factory at the manufacturing stage, offers ideal protection by coating the carpet fibres with an invisible, long-lasting protective layer, without changing the appearance or feel of the carpet. 

Balsan carpets treated with BalsanProtect are more resistant to dirt and stains, making them easier to clean.

Balsan Protect® treatment protects carpets against many everyday accidents and stains, including grease stains.

Advantages of Balsan Protect® treatment.

• Keeps carpet looking good as new.
• Resists dust and stains.
• Makes maintenance and cleaning easier.
• Offers long-lasting protection.

Balsan Protect® products have been tested rigorously in terms of any potential harmful effects they may have on the health, and have not revealed any allergenic substances. The treatment is odour-free and chemically inert once applied to a support (carpet, leather, fabric, etc.). 
Balsan Protect® protective treatment provides your carpet with optimum protection and keeps it looking good 
as new.


Acoustic regulations: The fight against noise, a national priority
Carpets are the true solution with regard to the acoustic regulations and work against the noise pollution encountered in buildings, which has a negative effect on the well-being of inhabitants.

Reducing the impact of noise
Carpets make it possible to sharply reduce ambient noise: it would be necessary to lay a hard floor surface of 60 cm in thickness, in order to obtain an insulating effect equal to that provided by a carpet. Carpet is the most effective covering for deadening the noise of footsteps and chairs dragged across the floor. It absorbs the sound of voices, conversations and music, and therefore avoids the stress caused by a creaking floors and heels tapping on tiled floors. This is a considerable advantage when one considers that noise is condemned as being the principal nuisance by the majority of French people. It is therefore no accident that carpets are to be found in all places requiring a certain level of acoustic comfort (cinemas, restaurants, offices etc.).

The ce mark for carpets / Performance declaration

The European fire resistance classifications (Bfl and Cfl), also called Euroclasses, have been implemented following the application of the CE mark to textile floor coverings. 

Construction products bearing the CE are guaranteed free circulation within the EU market under directive CPD 89/106/EEC of 21/12/88 and CE regulation no. 305/2011. This is a result of the application of the Construction Products Regulations (CPR). The CE mark denotes conformity with the essential requirements relating to health, safety and energy saving. Thus, the standardised norm NF EN 14041 applies to textile, laminated and resilient floor coverings and, for these products, considers the following characteristics as essential:

  • Reaction to fire
  • PCP content
  • Formaldehyde emissions
  • Waterproofness
  • Slip-resistance
  • Electrical behaviour
  • Heat resistance.

The manufacturer writes a Declaration of Performance (DOP) which will specify the product’s performance concerning these characteristics. As PCP and formaldehyde are not used in the manufacture of Balsan carpets, it is only the fire resistance and slip-resistance characteristics which must undergo compulsory declaration.

The CE mark comprising the letters ‘CE’ must be clearly visible on the packaging, as must the Performance Declaration number.


A UPEC NF-approved carpet tile means it meets the specifications of the European product standard (NF EN 1307) and the additional requirements of the certification rules (NF 262):

  • The production site is audited every year and it is monitored by CSTB.
  • NF UPEC approval of weighted removable textile tiles applies to top-of-therange products:
    – 100% polyamide fibre (very hardwearing)
    – minimum threshold of useful pile for best performance and comfort.

This mark testifies to Balsan’s commitment to introducing a quality assurance system covering the entire production line, taking all measures necessary to control the quality of its products and verify their performance (test laboratories etc), maintain the quality of its products over time, provide a simple classification solution for a given usage in clear and precise documentation.

The certifying body’s commitments are as follows:

  • verify and guarantee the product’s compliance with its advertised properties
  • periodically reassess products, more particularly in the light of technical improvements
  • annually audit the production site and take random samples of products for control and monitoring purposes
  • ensure the mark is respected
  • and lastly, mobilize the entire industry to adapt the frames of reference as much as possible to users’ concerns.

The Balsan Company

French creator of textile flooring
Part of the international group, Associated Weavers, BALSAN, the leading French manufacturer, proposes a complete range of high quality carpets, with 2000 references, in broadloom carpets and carpet tiles, and develops an infinity of colours and textures both for building and hospitality contract professionals and for the residential market, in France and abroad.

Carpets of excellence
BALSAN textile broadloom carpet and carpet tiles provide personalised, aesthetic and functional answers to all the requirements of the markets of new build and refurbishment, in the residential, office, instore and hospitality segments…

Our carpets, made of the best yarns on the market and protected by highly effective stain protection treatments, are classified according to strict national and European standards. With its creativity and capacities for innovation, the Balsan Company relies on the resources of its integrated design bureau to meet the needs of the residential as well as the hospitality and office segment.

The major part of the Balsan textile roll carpets and carpet tiles provide the perfect response to the HQE (High Environmental Quality) approach and benefit from the Gut environmental label.

Thanks to its in depth knowledge of the market, BALSAN creates specific products adapted to each segment:

  • The major ranges of cut pile, cross-over cut, Saxony and cut and uncut for the residential sector.
  • Carpet tiles for the corporate office segment (offices, public areas…).
  • The Millitron jet printed bespoke carpet for the hotel trade and large events.

An Innovative marketing Policy

BALSAN’s commercial teams are present at all times at national and international level to prospect the markets and adapt products to market requirements.

BALSAN makes it a point of honour to be seen above all as the true specialist in carpets, providing advice and guidance to their customers as to the product best suited to the intended use.

Thanks to its in depth knowledge of the market, BALSAN creates specific products adapted to each segment:

  • The major ranges of cut pile, cross-over cut, Saxony and cut and uncut for residential.
  • Carpet tiles for the corporate office (offices, public areas…).
  • The Millitron jet printed bespoke carpet for the hospitality and instore segments.

Balsan today makes 55% of its turnover in France and 45% in exports.