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Victoria Carpets

The Flooring Group can supply & install Victoria Carpets to our customers. Below, Victoria Carpets further describe their brand and products to our customers;

Established in 1895 Victoria Carpets has grown to become one of Britain’s best-known and well respected carpet brands.

Manufacturing all types and qualities of tufted products, produced in wool, wool mix and man-made fibres which cover a wide selection of styles and price points, Victoria Carpets is also one of a few companies which still produces woven Wilton carpets.

Predominantly supplying independent retailers, Victoria Carpets is also proud to be one of the largest suppliers to the John Lewis Partnership, for which we hold stock ranges and provide a stocking, cutting, wrapping and distribution service.

On 1st January 2013 Victoria Carpets was granted a Royal Warrant to Her Majesty The Queen. We have been carpeting the Royal Households for a number of years, and also supplied the red carpet for the Royal Wedding of Prince William to Catherine Middleton in April 2011.

Victoria Carpets is a founding member of the Carpet Foundation and has won numerous industry awards, making us proud of our reputation for producing high quality carpets that are engineered to stand the test of time.

Victoria produces carpet for both the residential and commercial markets

Victoria Carpets Limited was founded in 1895 in the Scottish town of Kirkcaldy.

The company began trading as a small tapestry and printing operation from premises in Victoria Street – hence the distinctive name. The company founders were three enterprising partners – George Anton, Alexander Hamilton and John Johnson – who subsequently looked further afield for the development of the business, eventually deciding on Kidderminster, Britain’s premier carpet manufacturing town.

In 1900, therefore, the weaving plant was relocated from Scotland to the Worcestershire town – the mill being situated on the River Stour, which was used as a source of power.   Even then, staff loyalty was at a premium. The story goes that many of the company’s employees actually walked the whole distance from Kirkcaldy to Kidderminster in order to keep their jobs when the plant moved.

Originally, Victoria’s manufacturing skills were devoted to printed tapestry carpet rugs and squares before subsequently progressing to Chenille carpet squares following the installation of a plant designed specifically for this purpose in 1911. After the First World War, Victoria then proceeded to build up its Chenille plant to incorporate more than 50 looms – though by the 1940’s subsequent changes in fashion saw the end of the company’s production of printed tapestry carpets. There had also been a fundamental change in the managerial structure of the company.  In 1920 John Johnson retired and by 1927 Alexander Hamilton had died – so leaving George Anton and his family to manage the business.

During the early 1930’s, Victoria Carpets Limited went on to enjoy rapid growth by virtue of a forward looking marketing policy which saw the company supplying plain Wilton carpet in 40 inch widths to the new motor industry. Among the clients were such prestigious names as Rolls Royce and Bentley.   At the same time, the company consolidated its position as a manufacturer of domestic Axminster body and squares and proceeded to build up a sizeable plant of Gripper Axminster looms until the advent of the Second World War halted production. Like many other factories, it was used as a munitions plant to support the war effort until 1945.

George Anton’s death in 1947 saw the management of the company pass to his two sons, Charles and James, who were quick to identify new market opportunities presented by the growing international demand for floorcoverings. In 1953, therefore, Victoria established a new carpet plant in Dandenong, Australia, with the aim of consolidating the parent company’s export trade to that country. The 1950’s also saw the company move into the field of tufted carpets – an American innovation, which subsequently took the UK market by storm.   In 1956, Victoria duly installed the first of its tufted looms at the Kidderminster factory, so paving the way for major expansion. This led, in 1963, to the construction of a purpose-built factory in nearby Worcester Road. Significantly enough, the same year also saw the company floated on the Stock Exchange where its shares trade in the ‘Household Goods & Textiles’ sector under the name of Victoria PLC (VCP).

In 1989 Victoria Carpets decided to become more vertically integrated and purchased Westwood Yarns in Holmfirth, West Yorkshire, to produce yarns for their tufted carpet production. Westwoods, today, are one of Europe’s most modern ‘Dry Woollen’ spinning mills and supply much of the high-tech yarn used by Victoria.  Burgeoning sales in Australia, where Victoria has become the third largest manufacturer, demanded that the Company should become more vertical there too and in 1995 the Company acquired the Castlemaine Spinning Mill and Pacific Textiles in November 2002, in order to provide high quality carpet yarns for its Dandenong carpet manufacturing plant.

The story to date is completed with Victoria’s acquisition of the two leading carpet brands in the Republic of Ireland; Munster Carpets in September 2002 and Navan Carpets in July 2003, making it the leading supplier of quality carpets to the Irish contract and retail carpet market.   Despite having a global turnover in excess of US $74million per annum and over 750 employees, the family ethos, with an emphasis on traditional skills, craftsmanship and caring attitude to employees and customers alike, is still of paramount importance today.

The Company will control its activities in line with the principles of ISO14001 and comply with applicable legal regulations. 

The Company will strive for improvements in:

  • Source of supply carbon footprint
  • Meeting market requirements while reducing environmental impacts
  • Striving to reduce carbon footprint
  • Reduction of landfill
  • Improvement of recycling
  • Emission control of vehicles
  • Energy usage

The company will strive to achieve, by July 2014, ISO 9001 and ISO 14001 (Environmental Systems) accreditation to operate alongside OHSAS 18001 (already attained) in order to create a fully functioning integrated management system for the business. 

You’re Hired!

Victoria Carpets Welcomes Apprentices!

Victoria, are very pleased to welcome Owen, Ben and Blake, to our Sales and Service team at Kidderminster.

As part of our initiative to support our existing team and improve our service to all our customers our apprentices are completing their Business Administration Course, with a placement at Victoria. Each of our apprentices are being coached and mentored by three of our Sales and Service team members, to ensure an effective integration into Victoria Carpets Limited, our organisation, design led products and the level of service we know you expect from Victoria.

We see this as a very positive and pro-active move, investing in our people, as well as bringing new and different skills and abilities to boost the effectiveness of our service.

Walton Flooring Centre Liverpool – open for business

Walton Flooring Centre launched their new store.

The Victoria Ultimate Studio has pride of place in the store and looks stunning.

Launch day was a great success and supported by the local community.

As a family-run business the Walton team pride themselves on their carpet and flooring offer, backed by friendly service.

Victoria Road Carpets unveil new display stand

Victoria Road Carpets, Glasgow have recently unveiled their brand new Victoria display stand

Designed to make a distinctive first impression, the retailer opted for our Primary Studio adding a Mix ‘n’ Match unit which provides a strong focal point to the retailers shop front and attracts customers.

Their display includes five of Victoria Carpets best-selling ranges- Soft Touch, Heathers, Options 288, Twist & Loop and Naturals.

Delivering greater in store presence, their new stand will offer a great way for customers to appreciate the styles, finishes and textures on offer with Victoria Carpets collections

Installation of Victoria’s Ultimate Studio earns Gooden Flooring £500 shares

Installation of Victoria’s Ultimate Studio earns Gooden Flooring £500 shares

Gooden Floorings, a family business established over 30 years in Neston have recently been presented with a share certificate worth £500 in Victoria PLC.

David Rockliffe their Victoria Carpets Area Sales Manager, presented their certificate to Tracey Gooden, following the installation of Victoria’s Ultimate Studio.

The Ultimate Studio combines 7 x 1m wall units and two corner units to showcase all of Victoria’s carpet collections, inclusive of our very latest product introduction Options Splash.

Caterham Carpet Centre, Surrey presented with £150 share certificate

Caterham Carpets located in Surrey and serving the surrounding counties specialise in quality carpets and vinyl flooring.

Neil Hammond, pictured right, has been presented with a certificate worth £150 in Victoria PLC shares following installation of their Victoria Carpets Primary Studio. The Primary Studio combines 4x 1m wall units displaying some of the very best collections

Just another carpet?

Victoria Carpets exclusive LOC-weave® backing provides assurances for all our customers.

Environmentally friendly, our backing has low VOC emissions, uses minimal energy in the manufacturing and finishing process and is effluent free.

Supple and flexible, even when cold, installers benefit from its lightweight superior handling, crease resistance and ease of installation.

Our customers enjoy a LIFETIME warranty against pile reversal, with exceptional tuft bind and definition, as well as stronger lamination. A low tog rating ensures our carpets are an excellent choice for underfloor heating.

Coming soon- Vivacious Velvet

Available in 20 on-trend shades from the cool white of Spirit, to the copper tones of Siren and the blue-purple hues of Temptress, the silky smooth luxurious feel of Vivacious Velvet offers a cosy finish to any interior.

Made from 100% NY-tex (nylon) this premium (40oz) quality carpet boasts a lifetime warranty and thanks to Victoria’s exclusive LOC-weave backing, is softer underfoot.

Vivacious Velvet is highly durable and is designed to offer a truly original and contemporary carpet to any setting.

Victoria’s delivery fleet expands

Victoria is now offering a twice-weekly delivery service to the majority of its customers. Previously, Victoria handled 97% of its transport with the Victoria fleet, with about half our customers getting one delivery per week and the rest getting two.

With Abingdon Flooring joining the Victoria PLC Group, we have seized the opportunity to work together to improve service levels. Victoria will continue to handle the majority of UK mainland deliveries inhouse delivering twice weekly to the more densely-populated areas. Alliance will deliver twice weekly to areas including Wales, East Anglia, Cornwall and the North East of England with plans currently underway to extend this twice-weekly service to Scotland.

Victoria Welcomes Emma Fletcher as new National Sales Manager

Victoria Carpets is delighted to welcome Emma Fletcher to the team as National Sales Manager.
Emma has a wealth of experience in many notable companies having previously worked for British Gas, Brintons and Karndean Design Flooring amongst others.

Using her broad knowledge of the industry, Emma will be responsible for driving residential business for the company. Her last role was as Sales Director for Brintons Ltd and thus she comes to Victoria Carpets with insight and knowledge which coupled with her undoubted drive and enthusiasm will help make the company stronger and more dynamic.

Welcome to the team, Emma.

New- Options Splash!


Introducing 21 colours to our highly successful Options range.

Our spectrum of colours grade from inviting soft shades and pastels through to deep rich tones and primaries.

Prestige (50oz) quality, Options Splash is an 80% Wool/ 20% Nylon blend providing all the comfort and integrity of wool with the added benefit of increased durability.

Available in 4m & 5m widths and using Victorias exclusive LOC-weave® backing, this premium spun wool carpet would make the perfect addition to any interior.

Magic Carpets, Salisbury, share in Victoria’s success

To recognise and reward retailers’ support of Victoria’s products, Victoria Carpets is offering a unique, exciting opportunity to be part of their expanding business.

With every purchase of a standard studio (Ultimate, Classic or Primary) retailers will qualify for up to ?500 shares in Victoria PLC.

Magic Carpets, Salisbury, is one of a number of retailers who have already benefited from the scheme (pictured right).

Shares are awarded on a company to company basis and are issued quarterly to qualifying retailers.

New Shimmer Collection added to Victoria’s Soft Touch range

Made from 100% tex-LOC (Polyester), Victoria developed the Shimmer range to meet the needs of the market for a carpet of exceptional quality and value, without compromising on durability and performance.

Available in Platinum (65 oz) & Premium (45 oz) qualities, Shimmer has been designed to capture the luxurious look of wool with the performance and durability of man-made fibre.

Shimmer comes in two widths, 4m & 5m, and has a palette of 8 neutral shades which compliment the subtle lustre, creating a sophisticated finish.

An environmental-friendly carpet, plastic water bottles have been recycled and form a minimum of 25% of the 2 ply yarn.

Victoria Carpets Limited ‘Lifetime anti-pile reversal’ warranty

Manufactured to exacting standards, our carpets are highly resilient and durable while providing warmth and comfort.

Our exclusive LOC-weave™ advanced backing provides assurances for our customers, on the basis the carpet has been professionally installed and cared for we offer our ‘Lifetime anti-pile reversal’ warranty.

What is Pile Reversal Pile Reversal is a perceived variation in the carpet colour caused by random changes in the pile direction or “nap” of the tufts.

It results in irregular patches of light and dark on the carpet, resembling puddles or water marks which are not coincident with foot traffic areas.

Most manufacturers issue a disclaimer to the effect that pile reversal is a natural phenomenon that cannot be prevented.However, Victoria’s unique production process inherently stabilises the pile and prevents pile reversal.

The Warranty
Victoria Carpets Limited provides peace of mind with our lifetime Warranty on your LOC-Weave™ backed carpet against random pile reversal (as defined above) in a residential environment.

Victoria Carpets Achieves ISO 9001 and ISO 14001 Certification

Demonstrating Victoria’s continued commitment to quality, Victoria Carpets Ltd. have recently received IS0 9001 and IS0 14001 Certifications.

Certification to ISO 9001 and ISO 14001 standards required an accredited third party auditing organization to thoroughly review Victoria’s internal quality management system processes and environmental management system, ensuring capability of consistently delivering a service that meets our retailers’ needs and expectations.

ISO 9001 illustrates that our processes from purchasing through to invoicing – and all of the production in the middle – are documented and controlled. ISO 14001 is an environmental certification, demonstrating the business’s commitment to ensuring it does nothing to harm the environment at the site, in the immediate location or nationally. It demonstrates this by controlling and recycling waste at every available opportunity, by reducing or eliminating landfill and by using less energy wherever possible.

The 2 certifications are the result of much hard work in designing and implementing new procedures.

Victoria Carpets are pleased to be exhibiting again at the Buying Groups National Floor Show

Victoria Carpets are pleased to be exhibiting again at the Buying Groups National Floor Show on 15th May 2013. The show will give Victoria the opportunity to speak to retailers about exciting new product launches planned for 2013 as well as other new product development plans.

Victoria Carpet offer’s 288 options with their new range!

Victoria Carpets is offering retailers and consumers alike the ultimate carpet choice with the launch of their new Options 288 range. This new collection of superb twist pile carpets is a mixture of both plains and heathers and in total offers 288 different combinations of carpet choices.

When it comes to choosing a carpet Victoria knows that colour is key, so Options 288 comes in a palette of 36 contemporary colours. Not only does the collection offer a mixture of ever popular warm neutral shades such as Flapjack and Cane Heather but it also boasts bright, inspiring colours such as deep Cobalt blue and rich Carmine red.

Each of the 36 colours can also be ordered in 4 different weights, starting at 32oz and moving up to 40oz, 50oz and 60oz. This new venture for Victoria, of offering 4 weights within one range, gives the consumer more choice by allowing them to purchase a carpet in any colour at an affordable price.

Victoria has added even more choice to the collection by offering all colours and weights in both 4m and 5m widths.

Royal Warrant awarded to Victoria Carpets

Victoria Carpets Limited has been granted a Royal Warrant to Her Majesty The Queen from 1st January 2013. This is great news and a fabulous way for the business to start the New Year.

Victoria Carpets, established in Scotland in 1895, has been carpeting the Royal Households for a number of years. They even supplied the red carpet for the Royal Wedding of Prince William to Catherine Middleton in April 2011.

VictoriaCarpets, who produce both tufted and Wilton carpets at their Kidderminster site, will be extending their product portfolio in 2013. They have a number of exciting product launches planned over the coming months when all will be revealed.