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Commercial Flooring News

Crucial Trading

The Flooring Group are proud exhibitors of Crucial Trading, who provide customers with an extensive range of luxury carpets including wool, sisal, seagrass, coir, jute and other high-quality carpet material.

Crucial Trading can even provide high-quality rugs that turn their broadloom carpet range into a variety of stylish offerings where the imagination can really enjoy itself. Several whipping and binding options are available to complete any Crucial Trading rug.

Their broadloom carpets and bespoke rugs are created by their talented team in a Kidderminster workshop that brings into life their designer imprints. Having brought to life over 100 carpet designs since 1986, Crucial Trading were founded in London and sell only natural material floorcoverings.

All Crucial Trading’s Wool products are soft under foot, versatile, uniquely designed and durable. With an array of colours and tufted patterns, the vast majority of their wool is sourced from New Zealand, a country which produces the softest wool carpets in the world. The unique altitude and seasonal rainfall of New Zealand is what enables the softness that luxuriates all Crucial Trading wool products.

With strong and hard-wearing twine, their Sisal carpets are invariably exotic and charming. Sourced from Brazil, China and Southern Tanzania, the sisal plant is stripped and dried for 30 days before this treasured floorcovering can be installed in your home.

Crucial Trading’s innovation has also produced a mix between the natural plant fibre that is sisal alongside natural wool for supreme softness. Their Sisool range provides this distinctive blend that creates a unique product for the flooring market.

The company are also fine purveyors of Seagrass, which though slippery for staircases and therefore not advised for installation in such areas, is otherwise another beautiful plant fibre that has found it’s way into Crucial Trading carpets in herringbone, basketweave and fine weave patterns.

Continuing the exotic theme of Crucial Trading’s products, their Coir range is sourced from coconuts grown and handpicked along the Keralan shoreline in India. These stunning coconut fibres make for a unique carpet product that is very popular with customers.

The company also provide Jute products which, once extracted from their green Jute stems, provide classic designs which are often reminiscent of more classic flooring products provided by the trade.

Crucial Trading offer an expansive carpet selection of the greatest quality and The Flooring Group is delighted to be able to offer their products to customers.