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Genocel Relaunches Trade Mate

GEOCEL is relaunching its Trade Mate range of sealants and adhesives with new packaging and point of sale material.
The new-style packaging is being rolled out to stockists across the UK, with symbols making it easy to spot which products can be used where and their properties.
The new packaging has been designed to encourage customers to stop, look, and purchase.
The relaunch is backed by Geocel with a promotional campaign.
With 16 products, the Geocel Trade Mate range of sealants, adhesives and sundries, launched in the 1980s, includes products for common roofing, decorating, glazing and plumbing jobs.
Strategic partner of Dow Corning and Dow Chemicals, Geocel is a wholly owned subsidiary of the Sherwin-Williams Company.
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This article has been reproduced from the Contract Flooring Journal. You can find them at