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Godfrey Hirst Carpets

The Flooring Group is delighted to announce a new partnership with Godfrey Hirst Carpets.

Godfrey Hirst has a long history with over 140 years Australian manufacturing experience. We produce the highest quality broadloom carpets for Australian and global markets.

From 1865 to Today
Established in 1865, Godfrey Hirst was one of Victoria’s first textile mills. The 33-hectare Geelong site is now home to numerous production plants as well as the head office. Godfrey Hirst Carpets is recognised as one of the top 10 carpet manufacturers in the world. With our long established heritage, Godfrey Hirst’s brands have become household names with a reputation for quality and performance.

Godfrey Hirst uses state-of-the-art facilities and technologies in continuous dyeing and high resolution printing; woollen yarn spinning; synthetic yarn extrusion and twisting; tufting equipment and finishing lines (both broadloom and tiles) at plants in Australia and New Zealand. This investment provides the capabilities to produce high quality wool, nylon, polypropylene, triexta and blended carpets. Thousands of metres of Godfrey Hirst residential and commercial grade carpet are produced every day to service the needs of every market segment.

Driven by manufacturing excellence and innovation, Godfrey Hirst is the only Australian carpet manufacturer to vertically integrate its operations. From extrusion (Fibremakers) to delivery (Godfrey Hirst Logistics), this total supply chain capability ensures quality control, supply reliability and quick turnaround to its markets. Godfrey Hirst carpets are engineered to the highest industry and safety standards (ISO9001, ISO14001 and AS4801 accredited).

Our research and development keeps us at the forefront of carpet manufacturing. Recognised as a market leader, our design team’s ability to innovate in all fibre and carpet types enables us to continually bring new colour ranges and styles first to market.

Godfrey Hirst is committed to environmentally sustainable manufacturing and has become an Australian multi-award winner through innovation and investment in our future.

Here are some basic carpet cleaning tips to help you keep your carpet looking good.
Always blot, never rub or scrub
Immediately scoop or blot up as much of the spill as possible, working from the outer edge towards the center to avoid spreading
For most common household stains, treat with warm (not hot ) water
For wool/wool blends, add one teaspoon of laundry detergent approved for wool and one teaspoon of white vinegar to each litre of warm water. Otherwise as the Stain Removal Guide
Alternatively, try Godfrey Hirst Spot Out™ Carpet Stain Remover
Pre-test a small inconspicuous area of the carpet to ensure against damage and possible colour change
Press dry the carpet with clean white cloth or paper towel in between treatments
Once treated, apply water with a cloth until the carpet no longer feels sticky or soapy, then blot up with a clean white cloth or paper towel
Place several layers of paper towel or cloth over the cleaned area and place a flat weight on them to absorb remaining moisture
If unsuccessful, call a professional carpet cleaner immediately

With easy regular care you can protect your investment and keep your carpet looking great for as long as possible.

Regular Vacuuming
It is important to vacuum your carpet thoroughly and frequently, particularly in high traffic areas to prolong the life of and enhance the appearance of your carpet.
After your carpet is laid, vacuum lightly and frequently in the first week and then at least weekly and more frequently in high traffic areas after that.
Give three vacuum passes for light soiled areas and five to seven passes for heavily soiled areas.
Vacuum first against the pile direction to help unsettle and remove dirt and grit to reduce matting.
When finishing, vacuum in the direction of the pile to achieve a uniform finish.
Vacuum Type
Use only a quality vacuum.
Vacuums fitted with micro filter systems ensure fine particles (such as dustmite allergens ) are removed and stay in the collection bag (particularly if you are dust sensitive).
To prevent excess fuzzing turn the brush off, or change the head when vacuuming loop pile, cut pile or berber carpet.
Check and adjust the height of beaters if fitted regularly to ensure the carpet is not damaged by excessive beating.
For thicker carpets with a higher pile, the height of beaters may be raised and/or suction level reduced to make vacuuming easier.
Suction efficiency is reduced considerably when bags are half full.
Change or empty dust collection bags frequently and replace filters as recommended by the manufacturer.
Steam Cleaning
Depending on usage carpet should be professionally steam cleaned every 12-18 months.
Steam Cleaning should only be undertaken by a professional carpet cleaner who is a member of a professional association in accordance with Australian/New Zealand Standard AS/NZ 3733:1995.
Shampooing, do it yourself steam cleaning or dry cleaning are not recommended.
Spot Cleaning
Prompt attention to spillages or stains is paramount to avoid the penetration of a stain into the carpet fibre.
Liquids (particularly hot liquids) must be attended to immediately. If allowed to cool or dry, the stain will be more difficult to remove.
Care must be taken as haphazard attempts at spot removal can cause permanent stain setting, pile distortion and loss of colour.
Follow the stain removal steps as recommended.
Exercise extreme care with all bleaches and chemical products as the can permanently discolour or dissolve carpets.
For stubborn household stains, try Godfrey Hirst Spot Out™ Carpet Stain Remover. The non-toxic formula is gentle on carpet, but tough on stains.
Ways to Protect Your Carpet
Place door mats at exterior doorways.
Use furniture coasters and chair pads under chairs with castors and occasionally rearrange furniture to alleviate pressure marks.
Use rugs to protect carpet in high traffic areas.
Protect carpet from prolonged periods of direct sunlight with curtains or blinds.

As Australia’s largest carpet manufacturer, Godfrey Hirst knows carpet best.

That’s why we’re excited to introduce Godfrey Hirst Spot Out™ Carpet Stain Remover.

This non-toxic, quick and easy to use carpet cleaning spray helps remove stains as well as preventing re-soiling. It’s Australian made and fights a wide range of stains, including grease, oils and protein based stains such as gravy, eggs, milk and some tannin based stains.

Godfrey Hirst Spot Out™ Carpet Stain Remover is suitable for all carpet types, including wool. Made with a pH neutral formula, it’s gentle on carpet but tough on stains. It also removes food spill odours.

After you’ve purchased your fantastic Godfrey Hirst carpet, we’ve provided some hints and tips so you can get the most out your new flooring. Download the appropriate care and maintenance guides for your carpet below. Carpet guides contain information such as:

Care InformationInstallation adviceGuaranteesCleaning InformationCarpet Characteristics

How To – What Is Carpet – Faq Some of the questions we commonly answer about carpet
Question Mark What is the best carpet? Question Mark Which is better: wool or synthetic carpet? Question Mark How do I find a great carpet? Question Mark How wide is carpet? Question Mark How do I know how much carpet I need? Question Mark Do I need a special vacuum cleaner for different carpets? Question Mark Do I need stain protection on wool carpets? Question Mark Who will install my new carpet? Question Mark Why can carpet colour look different at home? Question Mark Will the colour of my carpet fade over time? Question Mark Does carpet increase airborne dust levels?
What is the best carpet?

The best carpet depends on your lifestyle. Consider the following:

Do you have a family that spends a lot of time at home?
What are the high traffic areas around your home?
What is the likelihood of staining (from mud, food, etc)?
Do you have pets?
Do you want to create a certain style?
What is your budget?
Which is better: wool or synthetic carpet?

Both fibre types have great characteristics; neither fibre type is better than the other. A quality carpet is made with superior materials through a well-monitored manufacturing process using the latest technology. This level of craftsmanship will produce a carpet that offers maximum performance.

How do I find a great carpet?

You can check the quality of the carpet from its independent grading. The main bodies that relate to Australia are the Australian Carpet Classification Scheme (ACCS) and the Woolmark/Woolblend Mark Scheme. and

How wide is carpet?

The standard width for carpet in Australia is 3.66 metres; however, some styles of carpet are produced in widths of 4 metres.

How do I know how much carpet I need?

Our Carpet Calculator can help you to work out how much carpet you will need for your home.

Do you need a special vacuum cleaner for different styles of carpet?

We recommend you use a different vacuum cleaner for different carpet styles. For low cut pile carpets, we suggest a vacuum cleaner with a rotating brush that agitates the pile and loosens the soil for easier carpet maintenance. When vacuuming loop pile, cut-loop pile or berber carpet, we recommend that you turn the brush off or change the head to prevent excess fuzzing. For thicker carpets with a higher pile, the height of beaters may be raised and/or suction level reduced to make vacuuming easier.

Do I need stain protection on wool carpets?

NO! Wool carpet has a natural ability to resist dirt, stains and spills.

Who will install my new carpet?

Usually your retailer will offer installation as part of the sales package or after-sales service. Installation should be discussed with your retailer during the sales negotiation. All carpet should be installed on new underlay that is compatible with the quality, and proposed use, of your carpet and otherwise in accordance with the Australian Standards Association Carpet Installation Recommendations AS2455-1995 and the Godfrey Hirst Carpets Recommendations for Installing Tufted Carpet (as set out in the Godfrey Hirst Carpet Maintenance and Guarantee booklet or unless otherwise specified.

Why can the colour of carpet look different at home?

Lighting can change your perception of carpet colour, making it look like particular areas are lighter or darker than others. The lighting environment between a carpet retail store and your home may also vary, therefore we recommend that you take a sample of carpet and view it in your home for colour before making your final purchasing decision. Also, during use, pressure on carpet pile causes the pile to lie in different directions creating the effect of “shading”. This shading is a characteristic of cut-pile carpets (particularly solid colour). Though on occasions dramatically affecting appearance, it has no detrimental effect on the performance of the carpet.

Will the colour of my carpet fade over time?

Carpets, like all dyed textiles, will slowly lose colour over time when exposed to direct sunlight; therefore, it should be protected from prolonged periods of direct sunlight. Colour change can also occur when carpet is exposed to ozone, emissions from heating fuels and air conditioners, pesticides, cleaning agents, benzoyl peroxide and other household items. This occurrence, known as ozone damage, is largely unexplained but appears to be more prevalent in coastal areas with a high ultra-violet content.

Some of our products have improved colour fastness. Click here to view them.

Does having carpet in a house increase airborne dust levels, thus increasing risk to people suffering from asthma and other dust-related allergies?

It has yet to be proven that there is a significant increase in the levels of airborne dust between carpeted and non-carpeted homes. More significantly, there is a misapprehension that having carpet in the home will increase in the exposure to dust mite allergens when in fact there are a range of other triggers in the home that can increase exposure and cause a respiratory reaction. The Carpet Institute of Australia has provided an information sheet to assist consumers to better understand the issues related to Allergens in the home. Please visit their website here.


Godfrey Hirst offer industry leading Australian guarantee periods and after sales service that provides extra peace of mind for our customers.

Any individual product’s guarantee details can be seen by selecting the product from the product library search screen or by checking the guarantee label on the back of a retailer’s carpet sample.

Godfrey Hirst has over 150 years manufacturing experience. All of our carpets are manufactured to stringent manufacturing standards.

Guarantees vary from product to product including wear, colour fastness, soil, stain and manufacturer’s defect. Please refer to the appropriate care and maintenance booklet below for a full explanation of our guarantees.

The “Australian Carpet Classification Scheme” is the independent testing and grading scheme for carpet by the Carpet Institute of Australia.

Preventing or inhibiting the build up of static electricity.

The hessian or synthetic material on the back of the carpet.

A combination of wool and nylon to obtain a mixture of a particular fibre.

Tufted carpet is 3.66 metres wide.

The ability of the colour within fibres to be retained when subjected to sunlight, spillages, rubbing and various solvents.

Some of our products have improved colour fastness. Click here to view them.

Lineal Metre
Lineal refers to either 3.66 or 4 metre wide carpet.

Pile Height
The height of the pile calculated in millimetres.

A structure of interwoven fibres that produce a textured appearance.

To wind together two or more threads of yarn, so as to produce a single strand.

The base used to support and provide extra cushioning to installed carpet installed.

Glossary and definitions provided by Godfrey Hirst Australia. For further information please contact us.

Installation Standards
Now that you’ve chosen the right carpet, it’s time to make sure it is installed the right way.

Professional installation is a must
Putting carpet in your home correctly will help your home to look its best and ensure that you get the most use from your new flooring.

It is important that all carpet is professionally installed in accordance with the Australian Standards Association Carpet Installation Recommendations AS2455-1995 and the Godfrey Hirst Carpets Recommendations for installing tufted carpet (as set out in the Godfrey Hirst Carpet Maintenance and Guarantee booklet). If you don’t have carpet installed correctly it can void your guarantees.

What else should I consider?
Yes, you have enough carpet for your rooms and hallways, but do you need a bit more? We recommend that you keep the future in mind and purchase some extra carpet to update area such as stairs and any heavily trafficked or damaged areas in the years to come. You can also keep left over carpet to bind and make into mats.
Don’t forget underlay. Carpet should be installed on new underlay that is compatible with the quality and use of your new carpet.
Preparing your home
Don’t forget to get yourself ready when it’s time for the carpet to arrive.

Make sure you have made arrangements for the take up and disposal of your old carpet.
You’ll also need to shift your furniture out of the way to allow the carpet to be installed.
Ensure that you can provide the easiest access for your carpet delivery.
If the outside area is muddy, it’s a great idea to provide an area for cleaning shoes
If you are laying carpet in a new house check that it is ready to go ie. the power is on, the floor is clean, painted surfaces are dry, tiling is complete etc.
Putting the carpet in
The big day is here. The carpet has arrived and it is ready to transform your home. How do you make sure it is installed correctly?

1. First things first. Check the underlay, trims, colour and style are what you have purchased. No point getting it all installed correctly if it is the wrong carpet!

2. Now for the skills and artistry of the carpet layer. They should do the following:

All carpets should be power stretched, otherwise bubbling and wrinkling will occur.
Seam adhesive must be used for all seams.
Carpet pile should run in the same direction throughout the house, sweeping towards the main entrance.
Generally seams should run in the same direction as most foot traffic.
On stairways the pile should sweep down.
Extra, hidden carpet should be folded back at the top and bottom of stairs so that as the edges of the tread are worn, the carpet can be moved to hide the wear.
3. The carpet layer has finished and, at first glance, it looks great. You need to check it over though, just to be sure. Before the carpet layer leaves your property inspect the laid carpet for faults and check that no damage has been caused during installation.

After laying
After your carpet is laid, vacuum lightly and frequently in the first week to remove surface lint dust and fluff.
Accessorise to get the look you desire and enjoy your fantastic floor covering!