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Victoria Carpets

Established in 1895 Victoria Carpets has grown to become one of Britain’s best-known and well respected carpet brands.

Manufacturing all types and qualities of tufted products, produced in wool, wool mix and man-made fibres which cover a wide selection of styles and price points, Victoria Carpets is also one of a few companies which still produces woven Wilton carpets.

Predominantly supplying independent retailers, Victoria Carpets is also proud to be one of the largest suppliers to the John Lewis Partnership, for which we hold stock ranges and provide a stocking, cutting, wrapping and distribution service.

On 1st January 2013 Victoria Carpets was granted a Royal Warrant to Her Majesty The Queen. We have been carpeting the Royal Households for a number of years, and also supplied the red carpet for the Royal Wedding of Prince William to Catherine Middleton in April 2011.

Victoria Carpets is a founding member of the Carpet Foundation and has won numerous industry awards, making us proud of our reputation for producing high quality carpets that are engineered to stand the test of time.

Victoria produces carpet for both the residential and commercial markets

Victoria Carpets Limited was founded in 1895 in the Scottish town of Kirkcaldy.
The company began trading as a small tapestry and printing operation from premises in Victoria Street – hence the distinctive name. The company founders were three enterprising partners – George Anton, Alexander Hamilton and John Johnson – who subsequently looked further afield for the development of the business, eventually deciding on Kidderminster, Britain’s premier carpet manufacturing town.

In 1900, therefore, the weaving plant was relocated from Scotland to the Worcestershire town – the mill being situated on the River Stour, which was used as a source of power. Even then, staff loyalty was at a premium. The story goes that many of the company’s employees actually walked the whole distance from Kirkcaldy to Kidderminster in order to keep their jobs when the plant moved.

Victoria Carpets Headquarters Originally, Victoria’s manufacturing skills were devoted to printed tapestry carpet rugs and squares before subsequently progressing to Chenille carpet squares following the installation of a plant designed specifically for this purpose in 1911. After the First World War, Victoria then proceeded to build up its Chenille plant to incorporate more than 50 looms – though by the 1940’s subsequent changes in fashion saw the end of the company’s production of printed tapestry carpets. There had also been a fundamental change in the managerial structure of the company. In 1920 John Johnson retired and by 1927 Alexander Hamilton had died – so leaving George Anton and his family to manage the business.

During the early 1930’s, Victoria Carpets Limited went on to enjoy rapid growth by virtue of a forward looking marketing policy which saw the company supplying plain Wilton carpet in 40 inch widths to the new motor industry. Among the clients were such prestigious names as Rolls Royce and Bentley. At the same time, the company consolidated its position as a manufacturer of domestic Axminster body and squares and proceeded to build up a sizeable plant of Gripper Axminster looms until the advent of the Second World War halted production. Like many other factories, it was used as a munitions plant to support the war effort until 1945.

Victoria Carpets Headquarters George Anton’s death in 1947 saw the management of the company pass to his two sons, Charles and James, who were quick to identify new market opportunities presented by the growing international demand for floorcoverings. In 1953, therefore, Victoria established a new carpet plant in Dandenong, Australia, with the aim of consolidating the parent company’s export trade to that country. The 1950’s also saw the company move into the field of tufted carpets – an American innovation, which subsequently took the UK market by storm. In 1956, Victoria duly installed the first of its tufted looms at the Kidderminster factory, so paving the way for major expansion. This led, in 1963, to the construction of a purpose-built factory in nearby Worcester Road. Significantly enough, the same year also saw the company floated on the Stock Exchange where its shares trade in the ‘Household Goods & Textiles’ sector under the name of Victoria PLC (VCP).

Victoria Carpets Headquarters In 1989 Victoria Carpets decided to become more vertically integrated and purchased Westwood Yarns in Holmfirth, West Yorkshire, to produce yarns for their tufted carpet production. Westwoods, today, are one of Europe’s most modern ‘Dry Woollen’ spinning mills and supply much of the high-tech yarn used by Victoria. Burgeoning sales in Australia, where Victoria has become the third largest manufacturer, demanded that the Company should become more vertical there too and in 1995 the Company acquired the Castlemaine Spinning Mill and Pacific Textiles in November 2002, in order to provide high quality carpet yarns for its Dandenong carpet manufacturing plant.

The story to date is completed with Victoria’s acquisition of the two leading carpet brands in the Republic of Ireland; Munster Carpets in September 2002 and Navan Carpets in July 2003, making it the leading supplier of quality carpets to the Irish contract and retail carpet market. Despite having a global turnover in excess of US $74million per annum and over 750 employees, the family ethos, with an emphasis on traditional skills, craftsmanship and caring attitude to employees and customers alike, is still of paramount importance today.

Carpet Care Guide

Having chosen a Victoria Carpet for your home…what next?

Carpet is a luxurious yet practical floor covering. It makes a home feel more welcoming as well as cushioning the sound of footsteps and keeping in warmth. With just a little care, your new Victoria carpet will give you many years of service and comfort. This section aims to help you get the most out of your carpet and keep it looking good for years to come. Use the ‘Stain Removal Chart’ on the right as a general guide to stain removal. But please note that should any stain persist please consult a professional carpet cleaner

General Maintenance
Spills & Accidents
Treating Stains
Shampooing/Cleaning

From time to time, your carpet will benefit from a thorough deep clean. There are a number of very effective shampoos and powders available, but do make sure you follow the manufacturer’s instructions. If you are unsure about tackling it yourself, call in a professional carpet cleaner.

Fluffing / Shedding

From time to time, your carpet will benefit from a thorough deep clean. There are a number of very effective shampoos and powders available, but do make sure you follow the manufacturer’s instructions. If you are unsure about tackling it yourself, call in a professional carpet cleaner.

Vacuuming

Regular vacuuming is your carpet’s greatest ally – not only does it prevent dirt and grit from matting the fibres, it also keeps the tufts upright, especially in areas of heavy traffic.

Doormats

Dirt and grit are your carpet’s worst enemies. Protect your carpet by placing doormats at entrances and using plastic runners in wet weather.

Snipping tufts

If you should have to deal with any snags or pulls, never try to pull out the tufts. Gently snip them off with a pair of scissors.

Treating Stains

Three main methods dependant on the type of stain. below.