Wool Week is nearly upon us, the focal point of the Campaign for Wool, the brainchild of HRH Prince Charles. Designed to reignite the UK’s love affair with ‘all things wool’ it is now a global phenomenon. With the patronage of HRH, it does, not surprisingly, get a lot of publicity during Wool Week. Stunt driven, this year’s activity includes a bike ride around London and an Interiors Exhibition at Southwark Cathedral.
Quite what the strategy behind the Campaign is remains unclear – a series of ad hoc stunts would appear to be the extent of the activity. That said, it has caught the imagination and support of the ‘great and the good’ within the wool industry and it does provide an opportunity for carpet retailers to focus on wool carpets.
The majority of British Wool goes into carpets so we, as an industry, have a vested interest in the Campaign working. Farmers are now getting a much better price for the wool and this is being reflected in its price at auction and, ultimately, to the end user. For the price sensitive manufacturer and buyer, this, of course, has adverse repercussions and it is clear that more man-made carpets are coming onto the market – some from manufacturers who have hitherto been strong ‘wool houses’.
From 5th – 12th October is an opportunity to celebrate all things wool and, for the carpet industry and carpet retailers, a chance to wax lyrical and promote the best fibre for use in carpets!